ICYMI: LinkedIn for Businesses and Brands Webinar

If you missed it yesterday, I had a chance thanks to SHIFT and Vocus to do a webinar on LinkedIn for Businesses and Brands. It was a lot of fun and I thank the nearly 2,000 people who signed up for it – talk about a packed house. If you missed it, were unable to stay for all of it, or the audio sounded like I was on a Starfleet Deep Space star base near the entrance of a wormhole, then I’m pleased to let you know that the recording is available in glorious high-fidelity video with an associated MP3.

Linkedin Webinar - YouTube
Click to go to the landing page where I ask you to fill out a form

Enjoy it, and for those who left such positive feedback, thank you for your kind words.


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How to know if Pinterest is going to work for your business

One of the most popular questions I’m asked is whether Pinterest is right for a particular business. Here are three easy tests to make this determination, assuming you’re not active on Pinterest right now.

1. Check the Find Friends feature.

Find Friends

Assuming you’ve got a Twitter account for your business, see how many people who you’re connected to on Twitter are also on Pinterest. If it’s more than a handful, then Pinterest might be worth trying out.

2. Register your website with Pinterest analytics.

Pinterest

Once you register (it’s free), you’ll be able to see what activity Pinterest is driving to your website even without effort on your part. If it’s more than zero activity, then Pinterest might be worth trying out.

3. Look in Google Analytics.

Audience Overview - Google Analytics

Set up a custom segment to look for traffic coming in from Pinterest.com or the Pinterest short URL, Pin.st. Again, if it’s more than zero, then Pinterest might be worth trying out.

The logic behind these three tests is that if there’s already any amount of activity coming from Pinterest with no effort on your part, then your brand’s audience may be there and doing stuff on your behalf, unasked. Your next step is to get active on Pinterest and see if those few embers and sparks can be fanned into a fire.


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Pinteresting Your Swipe File

Here’s an innovative and useful way to use Pinterest: as a swipe file. If you’re unfamiliar with the concept of a swipe file, it’s a repository of other great ideas you can turn to for inspiration, especially when you experience creative blocks. Pinterest is an ideal platform for swipe files because of its highly visual, easily shareable nature. Here’s how. First, set up a new board. I rather uncreatively called mine Swipe File.

Christopher Penn (cspenn) on Pinterest

Next, add any collaborators or coworkers you want to have on your board by editing its settings.

Pinterest

Finally, add stuff.

Swipe File

What sorts of things might you add? Maybe you see a great piece of design at a trade show. Snap a photo with your mobile phone, tag it, and load it up to your board. Maybe you see a great Facebook ad. Screenshot it and load it up. Maybe there’s a blog post or two you think is worth sharing with your team to inspire them. Pin it on the board.

What you’ve got is now a living repository of the greatest ideas you’ve come across that you can reference when you need some inspiration for your own creativity. Give it a try!


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