Pinteresting Your Swipe File

Here’s an innovative and useful way to use Pinterest: as a swipe file. If you’re unfamiliar with the concept of a swipe file, it’s a repository of other great ideas you can turn to for inspiration, especially when you experience creative blocks. Pinterest is an ideal platform for swipe files because of its highly visual, easily shareable nature. Here’s how. First, set up a new board. I rather uncreatively called mine Swipe File.

Christopher Penn (cspenn) on Pinterest

Next, add any collaborators or coworkers you want to have on your board by editing its settings.

Pinterest

Finally, add stuff.

Swipe File

What sorts of things might you add? Maybe you see a great piece of design at a trade show. Snap a photo with your mobile phone, tag it, and load it up to your board. Maybe you see a great Facebook ad. Screenshot it and load it up. Maybe there’s a blog post or two you think is worth sharing with your team to inspire them. Pin it on the board.

What you’ve got is now a living repository of the greatest ideas you’ve come across that you can reference when you need some inspiration for your own creativity. Give it a try!


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A daily hello on LinkedIn

Here’s a simple, powerful tactic you should add to your daily social media tasks:

Say hello to any first degree connection on LinkedIn that visits your profile.

You’ll find them in this section:

Welcome! | LinkedIn

And then just say hello by sending a message.

Profile Stats | LinkedIn

My only suggestion on what to say is don’t pitch unless you know the person well and you’re already in the process of doing business with them. Instead, just say hello.

Messages | LinkedIn

The catch is that you have to do this regularly. The easiest way to remember to do it is to set a calendar reminder daily for it.

Calendar

Do this daily, and you’ll deepen the connection to your social networks and make them much more valuable to you than a largely faceless group of people that you only see reported as a number of connections. Unless you have a wildly popular profile, once a day should cover everyone and anyone who stops by. Of course, if you see someone who’s a second degree that you know, offer to connect with them while you’re doing your daily hello.

Why is this important? Unlike other networks, where checking out your profile page might just be to see what you’ve shared recently or what embarrassing photos you’ve been in, LinkedIn profiles have a specific purpose: to highlight your professional experiences. As such, someone visiting your profile on LinkedIn probably has a different intent than, say, someone visiting your profile on Facebook. By saying a simple hello, you’re opening the door to conversation that they might be hesitant to have – after all, chances are they don’t want to be seen as a stalker following you. Assuage that fear with a friendly hello, and see where the conversation takes you.


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How to make shareable Facebook lists

Robert Scoble mentioned on Facebook yesterday:

Robert Scoble

I’ve set up lists for myself, but wanted to dig into how to publish mine, so I did some poking around. Here’s a step-by-step for making your own lists. First, scroll down, down, down to the bottom left of the FB interface and find the non-intuitively named Interests:

Facebook

Hit up Add Interests and choose Create List:

Add Interests

Now go through and pick 5-10 news sources (people or pages) that you want to add to your list. For fun, I made a public list around Blizzard’s game franchises, Starcraft, Warcraft, and Diablo:

Add Interests

Choose Public for the permissions and name it something obvious:

Add Interests

Your list is done. Easy, right? Two additional things to do. First, look at the List Suggestions box to see if you missed any obvious news sources that are related to your list:

Warcraft News

And then, of course, share it.

Note that while Facebook Pages cannot create shareable lists, they can be part of them (add to Interest Lists), so if you’ve got a page you want to promote, an easy marketing hack is to bundle it with similar pages in a list that is shared off your personal profile. You could, for example, make a list called Boston Area Social Media Folks, and then promote and share the public URL to that list.

How else can you use this? If you’ve got a list of employees at a competitor, you can always make a list to keep tabs on what your competitor is doing via the public updates of those employees and share that among your team members (be sure, obviously, to mark it Friends only in permissions). You could publish a select list of your own employees or pages if you wanted to keep the world up to date on what you were up to. Of course, you can and should keep an eye on the lists other people are sharing, too:

Add Interests

It’s a free way to do some Facebook-centric social media monitoring. Give it a try!


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