Once upon a time, marketing was just marketing. It was a fabulous era of big brands, big launches, big parties. Martinis were de rigueur, agencies ruled the world, and three piece suits (that looked MAHHH-velous) were the signs of the professional marketer.
Fans of the original RoboCop movie remember all too well the searing disappointment with its two sequels. The original RoboCop movie was bloody, intensely violent, dystopian, and wonderful to watch as we saw nearly-deceased police officer Alex Murphy wreak vengeance on his would-be killers and try to find his humanity again inside his robotic self.
What's next? Is it Google Wave? How should we be using Twitter? Which social networks should we be on? What's next?
I'm proud to announce that after several months of very hard work and significant effort on the parts of the University of San Francisco and our instructors, the Advanced Social Media certificate course is now live and available to the world!
Something that's been on my mind a great deal lately is how to integrate more direct experience into everything we do, from marketing to advertising to life itself. One of the most critical things to understand in business is the difference between exoteric and esoteric, or obvious and hidden.
Seinfeld. The show about nothing, or so it was billed, but one of the most successful shows in the world. I've spoken at conferences before and asked audiences when Seinfeld was on. More than a decade after it went off the air, people still remember what station it was on, what day of the week it was on, and what time.
"I would do this for free, but I make you pay so that you understand the value of what you are getting." - Mike Lipkin via Mitch Joel
What makes someone a success?
Simple and easy way to show some love for people who mention you:
A Week With A View
