by Christopher S Penn | Nov 16, 2010 | Awakening, Education, Rant
Much has been said about personal branding, about establishing an unmistakeable identity in the online and offline worlds. Some judge it to be essential, while others call it the height of narcissism. That said, there’s an overwhelming tide racing to the shore...
by Christopher S Penn | Sep 1, 2010 | Awakening, Rant
Yesterday, I was walking along the streets of Boston, and noticed the biannual dumping of perfectly good stuff by college students on the sidewalks and streets. Mind you, this isn’t just the dorm room poster collection or something – we’re talking...
by Christopher S Penn | Jul 15, 2010 | Advertising, Marketing, Rant
I’ve been shopping around the past few days for a terrific lead automation system for the day job, looking at all of the different vendors out there. One thread that’s been common among all of the comparison discussions on LinkedIn, on blogs, etc. that...
by Christopher S Penn | Jul 1, 2010 | Awakening, Customer Service, Marketing, Rant
While in the airport yesterday perusing a variety of marketing materials (aka billboards as I walked to my gate), I saw a bunch of different advertisements by companies about how much they care, from facility maintenance to oil to the airlines themselves. This...
by Christopher S Penn | Jun 1, 2010 | Awakening, Rant
There is no secret sauce If there’s one expression I’ve heard over the years that demonstrates an executive’s lack of understanding about how business works, it’s the idea of secret sauce, the concept that your company has some secret...
by Christopher S Penn | Sep 29, 2009 | Rant
I read quite a bit of feedback and writing on a daily basis, from moderating forums to emails to blogs, and there are two word misuses that top my list of minor annoyances: 1. Ironic. 2. Tragedy. Just as quick review, in case your mom wasn’t as diligent about...