by Christopher S Penn | Oct 26, 2023 | AI, Artificial Intelligence, Generative AI, Marketing Technology, Mind Readings, Public Relations, Strategy
In today’s episode, I explain how PR strategy must change for AI systems. Language models build knowledge from massive text sources. To influence them, get your content on as many sites as possible. Tune in to learn why guest blogging everywhere now boosts your...
by Christopher S Penn | Mar 24, 2023 | Marketing, Marketing Data Science, Measurement, Public Relations
Meredith asks, “What are the current industry thoughts on using impressions as a metric to measure PR?” Can’t see anything? Watch it on YouTube here. Listen to the audio here:...
by Christopher S Penn | Mar 23, 2023 | Marketing, Marketing Data Science, Measurement, Public Relations
Del asks, “Which metric will be most important to communicate PR’s value to a non-PR audience?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: https://traffic.libsyn.com/secure/cspenn/yaia-pr-value-stakeholders.mp3 Download...
by Christopher S Penn | Dec 19, 2022 | AI, Artificial Intelligence, Marketing, Marketing Data Science, Public Relations
2022 Rewind: Why You Need Data In Your PR Strategy This year, I had the chance to sit down with Amy Rosenberg of Veracity PR. Here’s what we chatted about: AI-powered summary created by GoCharlie: Using Tarot Reading To Analyze Data: Unlocking Insights From The...
by Christopher S Penn | Oct 11, 2022 | Mind Readings, Marketing, Public Relations
PR firms and clients need to better communicate in order to avoid pitching people who are already known to the client. If a pitch is getting pushback from internal stakeholders, it’s a sign that the pitch is bad and needs to be fixed. Can’t see anything?...
by Christopher S Penn | Jun 3, 2022 | Marketing, Public Relations, You Ask I Answer
Catherine asks, “How do you give a press release more life? We post it on social media, it goes on the website, etc. but then it just fades away.” Can’t see anything? Watch it on YouTube here. Listen to the audio here:...