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Performance Based Social Media at Social Fresh East

Posted by Christopher S Penn on Feb 7, 2012 in Advertising, Conferences, Marketing, Presentations | 0 comments

I have the pleasure of speaking to the Social Fresh East crowd today. For those interested, here’s the slides that I’m speaking about.

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Marketing White Belt

Basics for Digital Marketers
is now on Amazon & B&N

Watch me speak:

Attend virtually!

I recommend:

for Twitter audience building.

Social+Email Integration from Social Fresh Charlotte

Posted by Christopher S Penn on Sep 8, 2011 in Advertising, Conferences, Marketing, Presentations | 0 comments

For those who weren’t able to attend, here’s what I shared at my opening keynote at Social Fresh Charlotte:

Advanced Email+Social Integration

View more presentations from Christopher Penn

Thanks to all who said some very nice things about the talk and especially to Jason Keath for inviting me to kick off the conference.

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Want to read more like this from Christopher Penn? If so, please subscribe right now!

Click here to read my blog on Google Currents on your mobile!

Marketing White Belt

Basics for Digital Marketers
is now on Amazon & B&N

Watch me speak:

Attend virtually!

I recommend:

for Twitter audience building.

Social Media Job Search Presentation Slides

Posted by Christopher S Penn on Sep 1, 2011 in Advertising, Marketing, Presentations | 1 comment

Last night 35 people joined me for a personal webinar (no sponsor, nothing to sell) on social media job search, using social media to find your next gig. We had a good time, lots of great questions, and I look forward to those folks who participated in new gigs fairly shortly. For those who attended, the slides are posted below. As I suspected and feared, MeetingBurner failed to record ANY of the audio, so it’ll be slides only for now.

I will likely be giving this presentation again in another 8-12 weeks, so if you missed it and want to attend, stay tuned to the blog.

If you enjoyed this, please click here and share it with your network!

Want to read more like this from Christopher Penn? If so, please subscribe right now!

Click here to read my blog on Google Currents on your mobile!

Marketing White Belt

Basics for Digital Marketers
is now on Amazon & B&N

Watch me speak:

Attend virtually!

I recommend:

for Twitter audience building.

Social Media Job Search Webinar 10/26 8 PM ET

Posted by Christopher S Penn on Aug 25, 2011 in Advertising, Economy, Education, Marketing, Presentations, Social media, Social networks, Speaking | 2 comments

Please join me Wednesday, October 26, at 8 PM Eastern Time, for a 45 minute webinar on social media job search. This is a webinar based on my past experience as a hiring manager, technical recruiter, and in my marketing and sales work today. It’s an expanded version of some of the course material I teach for the University of San Francisco and is one of the most popular sessions I’ve ever created, and for good reason in this economy.

Caveat: this is not a session on how to find a social media job, but how to use social media to find a job.

In the session, I’ll be showing you:

how to set up some of the necessary groundwork in your social media profiles
how to package up your expertise
how to prospect effectively using social media
even a couple of interviewing tips

The webinar is free of financial cost to attend, but I will ask for your personal information and subscribe you to my newsletter.

To register, simply complete this form:

Sign up for Social Media Job Search webinar!

Fill out this short form for the social media job search webinar, 8 PM Eastern Time on October 26, 2011. You'll be sent a registration email with a login link once you've completed this form.

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The fine print: by registering, you're going to be automatically subscribed to my monthly newsletter. You'll receive it for as long as you want, and can unsubscribe by finding the hideous banner at the top and bottom of every issue. You can feel free to put in a fake email but then you won't get the registration link.

The contents of this webinar are intended to help you find a job. No results of any kind are guaranteed and I make you absolutely no promises about the effectiveness of the material since it's largely based on work you have to do. By clicking agree, you absolve me of any responsibility for unintended consequences from using the material.
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How to present with a mind map

Posted by Christopher S Penn on Aug 22, 2011 in Advertising, Conferences, Marketing, Presentations | 4 comments

One of my favorite things to do at live conferences is present using a mind map instead of a deck of slides. Why? I love being able to show the audience the very big picture from the start, giving them a sense of perspective and scale (i.e. this is a very, very big topic), as well as giving them a sense of how things are related, something that a regular slide deck can’t do. With today’s mind mapping software, you can then dump your “slides” as a single PDF and provide it in advance (since it gets away from death by bullet point) as a download and after the event.

As a power tip for presenters, mind maps are also a lot harder for competitors in your space to make use of. Typical presentations are crammed full of language and data that, in addition to being boring most of the time, are also very easy to copy. Mind maps are a lot more brief by design, which means that someone else will have a harder time performing your exact presentation verbatim without studying you extensively.

Mind maps aren’t a panacea, of course, for presenting. There are downsides! They inherently require a lot more laptop driving, so you’ll spend more time at the machine than you do with a slide deck. If you’re the sort of presenter who runs around the stage a lot, using a mind map can potentially tie you down. They’re incompatible with virtually every clicker/remote out there, so be prepared to bring your own mouse. If you don’t have a trackpad or pointing device that supports full two dimensional movement, it can be awkward and slower than a slide deck. Finally, some mind mapping software does not support inline media, which is an absolute must for presenting, so be aware of that before you present.

How do you present with one? First, start with a mind map. That may seem obvious, but for presenters used to discrete slides of self contained information, mind mapping can be a stretch. Mind maps are not just your slide bullets in a different visual format; maps also encourage you to set up and display connections among related ideas. If you’re new to what makes great mind maps, I definitely recommend learning about them and trying them out first before going in front of a crowd.

Make sure your mind mapping software allows you to present full screen, and practice in advance every aspect of the presentation a few times, including moving around the map. You’ll find that it will take some practice and rearranging of your map for optimal placement on-screen. I like to present in clusters – that is, showcase an entire section of the tree and drill down into it, then zoom back out and head into a next main branch. That way, there’s a sequence of ideas that are all woven together.

One cautionary note: don’t drill down to the individual node levels if you can avoid it, or you’ll create a lot of dead time as you navigate the map. Present a cluster, highlight one or two pieces of media in it, then spend the rest of the time presenting and talking about your content rather than driving the map.

Should you present with a mind map? That’s up to you, but give it a try and see if your audience responds. Certainly, it’s different than what most other presenters are going to be doing on stage, so if you’re looking to set yourself apart, it’s worth trying out.

If you enjoyed this, please click here and share it with your network!

Want to read more like this from Christopher Penn? If so, please subscribe right now!

Click here to read my blog on Google Currents on your mobile!

Marketing White Belt

Basics for Digital Marketers
is now on Amazon & B&N

Watch me speak:

Attend virtually!

I recommend:

for Twitter audience building.