Category: Podcasting
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You Ask, I Answer: How to Change a Podcast’s Brand?
Jason asks, “What are the precautionary steps if I need to change the title, description, artwork and such for a podcast so I can avoid losing momentum and not break anything with the new version of the show? What are the implications for being discovered in the podcast searches?” Treat this like any move. Avoid…
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You Ask, I Answer: Recommended Camera and Audio Setup for Webinars?
Paul asks, “What’s your recommended audio, video, and lighting setup for webinars and events?” Great question. As David Tames once taught, great video begins with great audio. Get the mic near your mouth! Lighting will do more to improve video quality than almost any camera, as long as the camera isn’t absolute junk. Go for…
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You Ask, I Answer: Sources of Music for Podcasts?
Jenna asks, “Where are some good sources of music for your podcast?” Let’s talk licensing for a bit. Disclaimer: I am not a lawyer. First, there are two sets of rights you have to know. Performance rights give you the right to use the music itself, to use its copyright. Mechanical rights give you the…
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You Ask, I Answer: Podcast Landing Page Best Practices?
Lindsay asks, “What are your suggestions/best practices for a podcast landing page?” Podcast landing pages need to do three things. First, explain why someone should give you any of their time, even a minute. What’s in it for them? Second, it should present an option for listening that the listener can use. Third, you should…
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You Ask, I Answer: Leveling Software for Podcasting?
Mitch asks, “What’s the best leveling software for podcasting? What are the recommended techniques and settings?” Way back in the day, everyone and their cousin used something called the Levelator. That has since been discontinued; in its place, I use the desktop edition of Auphonic, the multitrack edition. Watch the video for details and a…
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Tune into the Marketing Over Coffee Podcast
It’s somewhat amusing to look back on this post, which was originally published on April 12, 2007, when John and I had first launched Marketing Over Coffee. Back then, the show was done from the Dunkin Donuts in Natick, MA, right on Route 9, because both of us had jobs in the city and it…
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You Ask, I Answer: How Do Podcasts Help Tangible Marketing Goals?
Jason asks, “I’m writing about why brands should definitely start a podcast, and I was curious if you had any thoughts about how podcasts are becoming an effective content marketing strategy. How can podcasts can translate into reaching tangible marketing goals?” The question is predicated on three different questions: first, what are your tangible marketing…
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You Ask, I Answer: 10 Tips for Starting a Business Podcast
Genevieve asks, “What tips would you give to someone wanting to start a podcast?” Having been a podcaster since 2005, I have so many. Let’s start with the basics. For business, have clear, measurable goals. Start small. Your smartphone and a $40 headset or mic are good enough. Your first 10 episodes will suck. Acknowledge…
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Podcast Interview Tips for Non-Podcasters
Podcasting – and audio in general – can be a bit arcane to folks who aren’t audio nerds. If you’ve been asked to be a guest on a podcast, here are some tips about the people, process, and technology of podcast interviews that will help make your guest appearance as successful as possible. People Before…
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Celebrating 10 Years of Marketing Over Coffee
Ten years ago, in a Dunkin Donuts in Natick, Massachusetts, John Wall and I started up our first marketing podcast, Marketing Over Coffee. We’d each done work with audio previously; I’d been doing a financial aid-related show and John was doing The M Show. Marketing Over Coffee was borne of us wanting to do something…