What is worth paying for?
In the world of an information economy, information is effectively free. This, of course, has broad implications for anyone generating intellectual property, such as writers, musicians, and media makers.
Effectively free means this: it is possible to mass produce and mass distribute information at near zero cost, laws and artificial scarcity notwithstanding. [...]

Popularity: 5% [?]

Learn to use the power of the Dark Side of the Force. Listen to the best marketing podcast ever produced in a doughnut shop with my friend and co-host John Wall. In this week’s episode, it’s a Google showdown between for-profits and non-profits, and why it will make your keyword costs go through the roof.
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Popularity: 7% [?]

Happy to say my Scholarship Search Secrets eBook was profiled on WCVB Boston 5 on the 6 o’clock news. That eBook, now in its fourth iteration, is one of the products of the Financial Aid Podcast - doing daily scholarship searches for 3 years makes you good at finding scholarships!

Original blog post and eBook download [...]

Popularity: 7% [?]

This week’s Marketing Over Coffee (the best marketing podcast ever recorded in an oven toasted goods shop with co-host John Wall) features discussions of free, messaging failures, and other great fun. If you haven’t tuned in, head on over and get your cup of marketing.
Popularity: 7% [?]

Popularity: 7% [?]

For those thinking about audio podcasting as an effective sales mechanism, master sales trainer Dan Kennedy has an interesting perspective on audio as a marketing tool. Granted, in his blog post, he’s talking about CDs and not digital delivery, but the points about why sales folks should be delivering audio as a sales mechanism are [...]

Popularity: 8% [?]

A recent question sent into Marketing Over Coffee - what metrics matter for podcasters to measure their success, a la the ADM?
Ultimately, traffic metrics are only the top of the funnel - they’re the raw number of eyeballs in, and that in itself isn’t worth much except for general trends.
No matter what statistic you use [...]

Popularity: 8% [?]

The latest Marketing Over Coffee is now available, in which we discuss how you can make millions of dollars with useless sports slogans.
I nominate for the latest from Super Bowl XLII:

18-1
Super Choke
Nobody’s Perfect

Popularity: 6% [?]

Popularity: 6% [?]

Your Marketing Over Coffee, that is. It’s the weekly show I do with John Wall of Ronin Marketeer and The M Show in a Dunkin Donuts in Framingham.
Popularity: 7% [?]

Popularity: 7% [?]

The Wordpress install for Marketing Over Coffee went bye-bye for a little while tonight, but fear not - the best marketing podcast has its web site back and a new episode for your listening pleasure, featuring my dauntless co-host, John Wall.
Popularity: 11% [?]

Popularity: 11% [?]

Crosspost: Student Loan Radio 44: Becca Loebe at the Lizard Lounge
Becca Loebe played a great concert at the Lizard Lounge on September 16, 2007. Recent events, like PodCamp Boston, conferences, etc. have kept me so busy that I didn’t get around to publishing it until now, but here it is for your listening enjoyment.
Enjoy, and [...]

Popularity: 11% [?]