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This is one of my favorite shots of New York City in HDR, not just because it’s dramatic and stormy, but because of the subject matter and timing. If you’re not familiar with New York City, this is one of the major banks that got hit hard in the financial crisis. The photo was taken a little more than a year ago when the market was in flames, so the appearance of HDR-enhanced doom and gloom over a well known financial institution was quite apropos.

Have a great photo Friday!

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Photography’s an interesting art form. At its core, it’s entirely about light. How much light reflected from the world around us dictates what our picture looks like. As a photographer, you have nearly total control over how much light you choose to see, what quality the light is, and what you choose to see with that light. In total darkness, photography is phenomenally uninteresting – but rarely are you ever photographing in total darkness, unless you leave the lens cap on. Even on the darkest of nights, there’s enough ambient light to take a photo.

Don’t believe it? If you have a camera that can hold open the shutter (like a DSLR) and a rock solid tripod, set it up facing out a window one night and press the shutter. It may be a minute or two before you hear the shutter close, but when you look at the result, you’ll see quite a bit. As long as the camera is undisturbed, you’ll have a photo that looks shockingly like the daytime, even when your own eyes struggle to see.

This makes for an interesting metaphor for your life, doesn’t it? It’s not that there isn’t enough light in your life so much as it is your eyes, heart, and spirit might not be open wide enough to pick it up. A camera set up to patiently wait in the middle of the darkest night can see as if it were day.

If there’s not enough light in your life, plunk yourself down like the camera on a tripod, stop the chaos around you, take a whole bunch of deep breaths, and open up your eyes. Don’t think – just wait, watch, breathe, and see if your mental and emotional lens can find the light that’s already there.

The light is there, waiting for you.

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Got one of the two million new iPads out in the wild? Grab yourself one (or all) of these free wallpapers derived from photos I’ve taken over the years. iPad wallpapers are 1024×1024 pixels (square to adapt for rotation). Click on any image to get the various versions and choose full size for the iPad specific image. If you’re on an iPad, just tap and hold for a Save Image box.

Enjoy, and if you like them, please throw a link back to this blog post.

iPad Wallpaper: Autumn

iPad Wallpaper: Billiards

iPad Wallpaper: Bird in flight

iPad Wallpaper: Patriotism

iPad Wallpaper: Violins

iPad Wallpaper: Hibiscus

iPad Wallpaper: Chris Brogan

iPad Wallpaper: Day lily

iPad Wallpaper: Rose

iPad Wallpaper: Otters

My images are released under the Creative Commons By Attribution, Non-Commercial, Sharealike License, US 3.0. You must provide a link back to www.ChristopherSPenn.com if you republish these images.

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This is a sunrise I’ve been waiting to take ever since starting to work for Blue Sky Factory email marketing. It’s a reservoir near my house, not too far from I-90, and there’s a relatively unsafe
place to park on the side of the road that during regular traffic hours would be stupid to park in, but you can get away with it at sunrise because there’s not much traffic on the road at 5:30 AM.

I took three exposures, -2, 0, and +2 with my D90 and merged them in Photoshop.

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It’s bland. It’s boring. It tries to cram everything relevant into one picture so that customers don’t miss anything. It’s taken by someone who knows little to nothing about photographic composition, so it’s shot square on with no sense of depth, perspective, or anything. It is, in other words, a typical photo.

That photo is your standard, typical marketing campaign. This is what most marketing is – a long feature list of stuff, much of which may not even be helpful if you don’t already know what the product is. There’s no clear benefit to prospective customers, much of it is confusing, and because it’s so boring and bland to look at, your customers’ mental ad blocking software bounces your campaign out before they even get a chance to investigate.

Here’s the same coffee stand, the same location, with a slightly different look:

Look how much is missing. All of the extraneous features are gone from the photo. In place of “cram everything into one photo”, we see an intense focus from a radically different perspective. The lens blurs out all the details that aren’t really helpful anyway, and leaves just one or two things in focus. The change in perspective lets you see the coffee stand in a different perspective that you normally would, and makes for a more compelling photo.

This is what your marketing can become. Look at that photo. What’s the central focus – the features of the coffee stand and all the different things you can do at it? No. The central focus is the benefit to the prospective customer – a cup of coffee. The background hints at all your different options, but doesn’t overwhelm you with long lists of stuff.

What could your marketing become if you took away the endless feature lists, if you stripped down your campaigns to focus on just one benefit, if you went at that one benefit from a different perspective than what the committee of marketers usually comes up with? What if you took the risk of focusing only on what was essential – the benefit to the customer – and put away everything else?

It’s not easy, either in photography or in marketing, to take away until only the essence is left. It’s counterintuitive, especially when you have a great product or service that has tons of features and really cool aspects, to want to exclude most of them from the customer’s first look. The rewards, however, make it worthwhile – a much more compelling photo that draws in the eye, and a much more compelling marketing campaign that draws in the customer.

What will your focus be in your next marketing campaign? Whatever it is, I hope you take the risk, take your shot, and show the world just the essence of what you have to offer.

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Believe it or not, cameras can be an incredible tool for helping you reclaim your life and get more out of every day. How? Nothing helps you practice mindfulness and being in the present moment like looking for something to take a picture of.

By the way, far too many folks focus on gear, thinking they need the best possible camera in order to take photos. Like many things human, it’s more about the person behind the gear than the gear itself. There’s a group on Flickr called Cameraphone that demonstrates some amazing photographs taken with relatively poor quality cameraphones (compared to, say, full DSLRs). So put the gear question out of your head for a moment.

So how do you use a camera to get more out of life? Simple: look for things to take photos of. Be very specific and aim for themes rather than subjects. Here are some examples:

- intersecting lines
- light and shadow
- contrasting colors
- complementary colors
- moving objects
- things that are blue
- food
- circles
- squares
- kids playing
- triangles

The subjects of your photography can be endless. Pick a theme for a day, commit to taking X number of pictures that day, and then go walk around life trying to take those photos. You’ll be amazed at how many examples of your theme suddenly reveal themselves when you go looking for them. It doesn’t matter whether the photos are good (in a commercial sense) or not as long as you do the exercise.

Why? Because looking for subjects to photograph requires presentness, requires awareness. You can’t phone it in – you have to be present, you have to be aware, you have to be alive and awake enough to look for the subjects you want to shoot. That’s something my Zen friends call zanshin – mindfulness.

Once you’ve got your brain trained to be aware, awake, alert, and alive, extend the exercise. Look for more difficult items to photograph, things that are rare. Learn composition.

When you’ve got the hang of mindfulness, you’ll find that your brain starts to do it more frequently, even without a camera. Keep training your brain to be mindful and aware of things you want to be aware of. Suddenly, life becomes richer. You notice more things. You’re present in more conversations. Little moments, little details that completely passed you by suddenly appear – and isn’t that the joy of a rich life?

Here’s one last point, one last idea: you’ll find that what you look for, you find. Look for sharp contrasts of shadow and light and you’ll find them. Look for any subject, any theme, any idea and you’ll find it. Some topics and themes might take longer than others to find, but you will find them in time. You’re also guaranteed NOT to find them if you’re not looking for them…

… which extends to life as well. Looking for reasons to be happy? You’ll find them. Looking for reasons to be dissatisfied? You’ll find them, too. Training your brain to find what you seek works whether you’re looking through a viewfinder or your own soul. Decide what you want to look for in your camera and in life, and that’s what you’ll find.

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Flags by Hryck.

It’s interesting that so many of the July 4th holiday photos on Flickr have a ton of political commentary rabidly espousing a viewpoint with them. Independence Day at its core celebrates freedom from someone else’s tyranny. Have your viewpoint, of course, but have a willingness to find what’s right in someone else’s viewpoint as well, no matter how else you may disagree with them. The willingness to be able to see how others view the world with an understanding heart – that is freedom too.

Whatever your beliefs, I hope your holiday weekend is a happy, safe, and inspiring one.

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Bonfire by Dominic.

This one is just… impressive.

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Clouds in Quebec by Michel Fillon:

Victoria Glacier in Alberta by Laszlo:

Vancouver Island by Zedzap:

And new media friend Angela Misri, shot at Podcasters Across Borders 2009:

5 most recent Financial Aid News articles:

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By Koshyk.

This is a photo of Harmandir Sahib, the Golden Temple, a Sikh site. I love the light in this picture.

I look forward to seeing your Week With A View entries.

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