by Christopher S Penn | Jul 5, 2016 | Awakening, Marketing, Ninjutsu, On ko chi shin, Strategy
We live in complex times as marketers. Every day brings new advances, new technologies, new ideas for us to incorporate in our work. How do we keep our skills sharp? How do we avoid becoming overwhelmed? We can look to one of the most complex martial arts systems for...
by Christopher S Penn | Feb 8, 2016 | Awakening, On ko chi shin
Happy new year! No, not on the Gregorian calendar, but the Asian lunar calendar. 2016 is the year of the monkey, and in the five elements cycle, it’s a yang fire year. What does this mean for us? Buckle up! No, really. Buckle up. It’s going to be a rough...
by Christopher S Penn | Mar 2, 2015 | Marketing, Ninjutsu, On ko chi shin, Strategy
Kerry Gorgone asked this intriguing question on Twitter: Advanced marketing subjects is an interesting question. What is advanced marketing? What does advanced marketing look like? To answer this question, let’s look from the perspective of the martial arts. In your...
by Christopher S Penn | Oct 28, 2014 | Awakening, Content, Marketing, Ninjutsu, On ko chi shin, Strategy
In the last post, we discussed a basic tactic for determining what you should and shouldn’t give away in your content marketing strategy. Let’s look at a more advanced strategy that’s derived from the old ninja clans of ancient Japan. In the lore of...
by Christopher S Penn | Nov 20, 2013 | Awakening, Ninjutsu, On ko chi shin
Finding mentors and teachers today is both easier and harder than ever. It is easier because the digital age permits us nearly unlimited access to information and people. Paradoxically, it is also much harder for this very reason – finding the correct teacher is...
by Christopher S Penn | Nov 11, 2013 | Awakening, Ninjutsu, On ko chi shin
Over the weekend, I did one of my least favorite seasonal things: climbing up onto the roof of the house and cleaning out the gutters. The reason why this task is among my least favorite isn’t because it’s cleaning (which is admittedly boring most of the...