I’ve been looking again at MySpace, as a recent blog post detailed. One of the things I’ve been looking at is the depth of engagement. Is a friend relationship enough to market on? What is the value of a MySpace friendship?
Over the last five days, I’ve been sending out 200 messages a day or so [...]

Popularity: 1% [?]

What is worth paying for?
In the world of an information economy, information is effectively free. This, of course, has broad implications for anyone generating intellectual property, such as writers, musicians, and media makers.
Effectively free means this: it is possible to mass produce and mass distribute information at near zero cost, laws and artificial scarcity notwithstanding. [...]

Popularity: 5% [?]

I had an epiphany of sorts in the shower.
What a lot of new media folks talk about - audience building, impressions, and the dreaded M word, monetization - is not marketing.
Marketing is the sharing of ideas.
So what is all the stuff we in new media talk about? Sales. Whether it’s pay per click ads, podcast [...]

Popularity: 7% [?]

I have 2 SocialThing Invites. Want one?
Here’s what you must do. Get THREE people to register for PodCamp NYC, and in the “how did you hear about PodCamp NYC” section, have them put YOUR email address (munged is okay, like cspenn at gmail dot com) and the word socialthing. Example:
How did you hear about PodCamp [...]

Popularity: 6% [?]

Where do the veterans of new media go?
A theme that has cropped up in discussion lately about PodCamp is this:
Where do the veterans go to learn new stuff?
PodCamp, BarCamp, NewBCamp, BootCamp - there are so many conferences, sessions, and opportunities for new folks, from Zero to Podcasting at PodCamp Toronto to all of NewBCamp/BootCamp, and [...]

Popularity: 9% [?]

For those who didn’t head out to PodCamp Toronto this weekend, another UnConference launched in New England - NewBCamp. Very closely aligned in concept (though no connection) to PodCamp Pittsburgh’s BootCamp PGH, NewBCamp was created by Sara Streeter, a student at Johnson & Wales University, to achieve the dual goals of introducing new people to [...]

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I got a promotional email from Big Machine Media today cc’ed to a list of 340 podcasters and bloggers, promoting their musicians.
Good try, gang.
Look, a lot has already been said about blogger outreach by better minds than mine.
Here’s where this campaign really fell flat.
First, please, please, please if you’re going to do outreach, at least [...]

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Joseph Jaffe was kind enough to send me a review copy of his latest book, Join the Conversation. It’s a really, really LONG book, weighing in at 300 pages. I managed to get through it in about two weeks of sporadic reading.
The Good

The book has plenty of case studies and examples of conversational marketing. Everything [...]

Popularity: 7% [?]

In troubled times, community is everything
I recently had a great conversation with a friend about the role of community in new media, versus monetization and business. How should someone go about building a community, or joining an existing one, and how important is community?
In old, pre-industrial times, community was everything. The idea of being exiled [...]

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Failing marks for live social media at MacWorld
MacWorld 2008 brought lots of anticipation and excitement to the new media world. New devices, new toys, etc. What it didn’t bring was new infrastructure to popular net-based services like uStream.tv and Twitter, both of which suffered badly under load, in some cases becoming inoperable.
Here’s the scary thought. [...]

Popularity: 10% [?]