Category: Mobile
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Facebook’s 2012 teaches us that mobile strategy is mandatory
For those brave souls willing to dig through analyst calls and investor statements, a bounty of interesting tidbits awaits in Facebook’s 2012 financial results. The social networking behemoth clocked in at 5.089 billion in revenue, up substantially from the3.711 billion from 2011. More interesting for us marketers are these few tidbits. Monthly active users (MAUs)…
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Mobile Analytics 101: Finding Your Mobile Traffic [Video]
Today’s post is a simple explanation of what you need to do in order to find your mobile web traffic and understand what you should be doing with it using Google Analytics.
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The Top Mobile Apps You Need For Dreamforce (or any conference)
I’m in transit as I write this on the way to Dreamforce 2012. I’ve got my iPad fully loaded to be a mobile office (though I’ve got my laptop along for the ride as well). To make the most of the trip, I’ve got a grab bag of apps that I recommend for anyone doing…
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How to tell if you need a mobile strategy right now in 3 steps
2011 is being promoted as the year of mobile, when mobile devices eclipse the desktop, when the iPad 2 and the Android tablets dominate computing, and various other bits of hype. But how much should mobile matter to you and your business? Unquestionably, you should have a mobile strategy, in the sense that you should…
