More truth than comedy.
Hat tip to Rachel Timmerman for this one.
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The evolution of marketing after search
Search changed everything.
In the world of advertising, before there was search, there was only interruption. Put as many ads as possible in as many places as possible in the hopes that when a consumer needed something, your ad would be there and they’d think of you first. Spend [...]

The Most Effective Marketing A Non-Profit Can Do Is Build The Database
I’ve been seeing more and more “brand awareness” campaigns, especially for non-profits and social good organizations lately, and I genuinely have to ask - what’s the value of that? From tweets on Twitter saying “Raise awareness of the plight of…” to advertisements on MySpace [...]

The Online Marketer’s Web Strategy
I had the privilege of attending and presenting at the MarketingProfs conference over the past two days, and it was a phenomenal conference, full of lots of good ideas. However, one thing stood out among the various discussions that I wanted to make a point about. There is a definite structure [...]

I’ve been looking again at MySpace, as a recent blog post detailed. One of the things I’ve been looking at is the depth of engagement. Is a friend relationship enough to market on? What is the value of a MySpace friendship?
Over the last five days, I’ve been sending out 200 messages a day or so [...]

Funny - here at work at the Student Loan Network, I just had a meeting with our marketing director about a press release. The topic of the press release was to emphasize how we’re still open for business despite all the credit market turmoil, how not everyone is going out of business, etc. What was [...]

I had an epiphany of sorts in the shower.
What a lot of new media folks talk about - audience building, impressions, and the dreaded M word, monetization - is not marketing.
Marketing is the sharing of ideas.
So what is all the stuff we in new media talk about? Sales. Whether it’s pay per click ads, podcast [...]

As a followup to my previous Snapple Antioxidant Water post, Deana over at Snapple sent me a sample pack of Snapple at the behest of Chris Abraham, who I presume is marketing Snapple to bloggers. I got a 4 pack.

Thoughts:

It’s sugary.
It tastes nothing like water, and a lot like Gatorade when you make it from [...]

What I’ll Be Sharing at PodCamp DC
A few people have wondered what I’ll be sharing at PodCamp DC. I’ve got two sessions blocked out, plus possibly a panel - we’ll see about the last part.
Session 1:
New Media Marketing: How New Media Powers Business. 10 AM Saturday. I’ve been working on refining this ever-evolving presentation which [...]

Andrew Baron Selling Twitter Account, Database For Sale?
Chris Brogan raised the question people should be asking about Andrew Baron’s eBay sale of his Twitter account.
What are you buying? What’s the value?
Laura Fitton said on Twitter: “you can’t sell relationships.” You can’t. But you sure as heck can sell data.
In the case of Twitter, you can’t [...]