It's how you make me feel that matters
Here's another obvious but overlooked aspect of communication: you're selling emotion.
August 24, 2009
July 21, 2009
What the Tacoma Narrows Bridge should tell you about your marketing
Resonance:
July 20, 2009
Watching footfalls
A tweet from Amber Naslund this morning reminded me of an interesting lesson.
July 15, 2009
Compare 2 videos – TU-154 vs. Boeing 757
The crash in Qazvin, Iran (July 15, 2009):
June 4, 2009
My morning news-stand
Do you know what happens when you set foot in the ocean?
April 28, 2009
Your attention, please
Attention is incredibly scarce. Why? There are so many ways to divert it. Father Roderick Vonhogen once famously said that the Catholic Church isn't competing with Islam or Judaism - it's competing with ABC, CNN, YouTube, and Facebook. The same is true for you, your company, products, or services, and your industry. You are competing for the same 24 hours a day that every other form of media is competing for. The fact that you're reading these words at all is something for which I owe you thanks because of the myriad other ways you could be spending your time and focus right now.
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