Category: Jobs
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You Ask, I Answer: Digital Marketing Resumes That Stick Out?
Alan asks, “I need some help making my resume stick out. What would appeal to you if you were hiring for a digital marketing position? I have the experience and gaining new certifications, but I’m truly trying to shine through this unemployment situation.” A resume that sticks out in a positive way has to first…
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You Ask, I Answer: Advice for May Graduates in PR?
Brianna asks, “What advice would you give to a communication college student graduating in May?” This year’s graduating class will undoubtedly be in one of the most challenging environments for employment in the last decade. For starters: – Do all the passive work: personal website, solid CV, LinkedIn profile – Start the process of building…
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You Ask, I Answer: IP Ownership of Assets at Work?
Sydney asks, “So I was let go from my job on Thursday due to budget cuts stemming from events being cancelled in all this craziness. I was wondering- what is the usual protocol in transferring creative materials? Like if I made the templates and took the photos, do I own them? Or are they company…
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You Ask, I Answer: Free Digital Marketing Courses?
Isabel asks, “I’m sheltering in place in the Bay Area and thought it would be a good time to up my skills through an online class —specifically in digital advertising but also digital marketing in general. I work at a non-profit theater so I’m looking for very practical stuff to help our small team (assuming…
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You Ask, I Answer: How Do Graduates Find Analytics Jobs?
Dan asks, “When looking for contract work or even full time jobs in analytics where do you folks recommend starting? I’d like to pass this on to the new students in the UNH MS in Analytics program.” This is a fun question, depending on the skills of the student. If they’re being taught things like…
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You Ask, I Answer: Increasing the Chances of Being Hired with Certifications?
Harrison asks, “I was wondering if you would be able to spare some time to give me some helpful tips on ways I can increase my employability in finding a job as a graduate. I am currently on Uni break and have spent my free time acquiring a Google Ads Certification. I was curious as…
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You Ask, I Answer: Choosing a Marketing Career Specialization
Joe asks, “I am currently considering a specialization in e-commerce or social media. At the same time, I’m open to any field in marketing as long as I can gain experience. What advice do you have?” At the end of the day, marketers need to consider three key factors in choosing their career paths. Learn…
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You Ask, I Answer: Marketing Career Focus Choices
Magdalena asks, “What should be marketers’ main focus – numbers or creativity and innovation? Why?” The idea of asking someone to choose being qualitative or quantitative is inadvisable. People have natural aptitudes, and asking them to focus on something that isn’t their strength tends to yield mediocre results. The more important focus choice is whether…
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You Ask, I Answer: Why Be a Marketer in 2018?
Patrick asks, “Why should people pursue a career as a marketer in 2018?” Interesting question. I’m not sure people SHOULD pursue marketing careers. Pursue a marketing career only if that’s what you enjoy doing. The soul of marketing is connection – using communications as a way to create awareness, consideration, and evaluation prior to purchase,…
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You Ask, I Answer: Marketing Skills That Help You Get Hired
Patrick asks, “What skills will increase your odds of getting hired as a marketer in 2018?” To answer this question, we need to understand the marketing lifecycle and where our particular skills map to it. What area or areas do you specialize in? What areas are you weak in? Watch the video for the full…