October 22, 2009

What Seinfeld can teach you about social media

Seinfeld. The show about nothing, or so it was billed, but one of the most successful shows in the world. I've spoken at conferences before and asked audiences when Seinfeld was on. More than a decade after it went off the air, people still remember what station it was on, what day of the week it was on, and what time.

September 26, 2009

Fighting museum syndrome

Van Gogh's Starry NightEver heard of the marketing problem known as museum syndrome? Probably not since I just made that up. Museum syndrome is simply this: an individual masterpiece in an art museum is a wonder to behold. When you place a masterpiece against a wall with dozens of other masterpieces, your ability to appreciate that one piece becomes more difficult. Consumers have a finite amount of attention they can spend at any one time and place, and if you're fortunate enough to be the recipient of that attention (fleeting thought it is), you need to help the consumer appreciate what's in front of them.

August 24, 2009

A bottle of awesome

I had a conversation recently with a friend after she'd gone for a long drive along the lakeshore with her favorite music cranked to 11, and she expressed the rather fervent wish that she could somehow bottle the way she felt, but couldn't.

August 22, 2009

Is anyone stealing your stuff?

Matt Mason, author of the Pirate's Dilemma, pithily says,

August 20, 2009

We can become the company we keep

"A man is known by the company he keeps." - Coverdale, 1541

July 29, 2009

The case for not instant

Kate Carruthers tweeted:

May 29, 2009

What your eye doctor can teach you about web design

One of the biggest problems with design, especially web design, is that we have a nearly impossible task of trying to use words to describe design. For example, if I say light blue, what color comes to mind?

April 2, 2009

April 2 is International Mark All As Read Day

How many blog posts haven't you read yet?

February 3, 2009

How You Fight Tells Me Who You Are

How You Fight Tells Me Who You Are

January 1, 2009

New Year's Resolute

A funny thing happens when a new year starts. For many of us, we craft these resolutions, these goals for the new year, as a way of making a fresh start to the year. Here's a few tips to make those goals stick.