Seinfeld. The show about nothing, or so it was billed, but one of the most successful shows in the world. I've spoken at conferences before and asked audiences when Seinfeld was on. More than a decade after it went off the air, people still remember what station it was on, what day of the week it was on, and what time.
Ever heard of the marketing problem known as museum syndrome? Probably not since I just made that up. Museum syndrome is simply this: an individual masterpiece in an art museum is a wonder to behold. When you place a masterpiece against a wall with dozens of other masterpieces, your ability to appreciate that one piece becomes more difficult. Consumers have a finite amount of attention they can spend at any one time and place, and if you're fortunate enough to be the recipient of that attention (fleeting thought it is), you need to help the consumer appreciate what's in front of them.
I had a conversation recently with a friend after she'd gone for a long drive along the lakeshore with her favorite music cranked to 11, and she expressed the rather fervent wish that she could somehow bottle the way she felt, but couldn't.
Matt Mason, author of the Pirate's Dilemma, pithily says,
"A man is known by the company he keeps." - Coverdale, 1541
Kate Carruthers tweeted:
One of the biggest problems with design, especially web design, is that we have a nearly impossible task of trying to use words to describe design. For example, if I say light blue, what color comes to mind?
How many blog posts haven't you read yet?
How You Fight Tells Me Who You Are
A funny thing happens when a new year starts. For many of us, we craft these resolutions, these goals for the new year, as a way of making a fresh start to the year. Here's a few tips to make those goals stick.
