by Christopher S Penn | Oct 29, 2018 | Influence, Influencer Marketing, Innovation, Marketing, Social media, Social networks
Stacy asks, “How do I become a more influential personality on Instagram? I don’t want to go the automated route, but I don’t have much of an audience. My goal is to be a food influencer.” As with all things, we tackle – in order –...
by Christopher S Penn | Oct 1, 2018 | analytics, Advertising, Influence, Influencer Marketing, Marketing, Marketing automation, Marketing Technology, Strategy
Peter asks, “Do you know any good case studies, examples how to promote a company when it’s still in a stealth mode and is preparing to launch (for promoting it as soon as it’s out of the stealth mode)?” The key to a successful launch is all...
by Christopher S Penn | Jun 28, 2018 | AI, analytics, Artificial Intelligence, Influence, Influencer Marketing, Machine Learning, Marketing, Marketing Technology, Social media, Social networks
Grace asks, “There’s been a lot of news about people who fake being an influencer by buying followers and colluding with groups of influencers. How do you identify fake influencers?” Great question. Let’s first discuss what brands actually...
by Christopher S Penn | May 3, 2018 | analytics, Influence, Influencer Marketing, Marketing, Marketing Technology, Metrics
Mark Schaefer commented on my recent episode about influencers: “You are rolling old tapes here Chris. You’re viewing the world from a very narrow (B2B tech) perspective. Here’s the fact, influencers sell stuff. A lot of stuff. For many companies...
by Christopher S Penn | Apr 27, 2018 | analytics, Influence, Influencer Marketing, Marketing, On ko chi shin, Social media, Social networks, Strategy
Over the past week, I’ve been doing a ton of market research for a client around social media marketing, and THE topic du jour is influencer marketing. One of the most critical flaws I’ve seen in influencer marketing programs, including some I participate...
by Christopher S Penn | Apr 17, 2018 | analytics, Influence, Influencer Marketing, Marketing, Marketing Technology, Social media, Social networks, Strategy
Genevieve asks, “What are some of your best influencer marketing tips?” What a great, complex question. Influencer marketing is done so poorly today. Generally speaking, we want three different outcomes: Improved reach Improved connection to...