Category: Influence

Fun Fact Friday: Social Influencer Benchmarks

Mar 15, 2019

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by

Christopher S Penn

in analytics, Data Science, Influence, Influencer Marketing, Marketing, Marketing Technology, Social media, Social networks

In today’s episode, I take you behind the scenes for what went into the Trust Insights 2019 Social Media Influencer Benchmark report. Learn why we chose the measures we did, what surprises we found along the way, and how the report could save you a whole bunch of money on influencer marketing. Watch the video,…
You Ask, I Answer: How to Start Marketing from Scratch?

Dec 27, 2018

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by

Christopher S Penn

in Marketing, Influence, Influencer Marketing, search engine optimization, SEO, Strategy

Kirill asks, “If you were starting from scratch in 2019 with no budget, what would you do to gain traffic for your project?” The answer to this question is contingent on what the project or product is. One of the flaws of modern marketing is that we spend too little time on product marketing itself…
You Ask, I Answer: How to Evaluate Influencer Marketing Software?

Dec 21, 2018

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by

Christopher S Penn

in analytics, Influence, Influencer Marketing, Marketing, Marketing Technology, Social media, Social networks

Jim asks, “What should we be looking for in influencer marketing software? We need a BS detector for all the sales pitches.” Influencer marketing software has to fulfill at least one of three functions: Identification – finding influencers through proven methods. Outreach and management – managing the outreach, assets, contracts, etc. of influencers like a…
You Ask, I Answer: How to Measure The Value of Influencer Marketing

Nov 28, 2018

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by

Christopher S Penn

in analytics, Influence, Influencer Marketing, Marketing, Marketing Technology, Metrics, Social media, Social networks

Mark asks, “How do you find the value in influencer marketing? What’s the best way to determine what’s working?” Influencer marketing is nothing new. Companies have been marketing with celebrities for decades, and we have well-defined ways to work with celebrities – and measure their outputs. Let’s take a walk through an effective way to…
You Ask, I Answer: Influencers in Highly Regulated Industries

Nov 5, 2018

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by

Christopher S Penn

in Influence, Influencer Marketing, Marketing, Social media, Social networks, Strategy

Robert asks, “This is good information, but I have a more basic question about B2B influencer marketing. My company manufactures specialty chemicals for a niche market. We know that companies use our products, but we need some influencers to help drive our sales more. The problem is that companies that use our products are typically…
You Ask, I Answer: Paid Influencers and Message Effectiveness

Nov 2, 2018

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by

Christopher S Penn

in Influence, Influencer Marketing, Marketing, Social media, Social networks

Tammy asks, “In theories of persuasion from social psychology, the effectiveness of a message to persuade someone is significantly harmed when a receiver of the message becomes aware of any ulterior motivations (i.e., getting compensation) that the source of the message may have for making that argument, or they believe that someone is trying to…
You Ask, I Answer: B2B Influencer Marketing On The Rise

Nov 1, 2018

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by

Christopher S Penn

in Business, Influence, Influencer Marketing, Marketing, Marketing Technology, Social media, Social networks

Tammy asks, “Are you seeing the use of #socialmedia influencers for B2B on the rise? I think most of us primarily think of it in terms of B2C.” B2B #InfluencerMarketing is already huge, especially in tech #B2B. I work with IBM on this front as well as a few other companies. Many of our peers…
You Ask, I Answer: How To Spot Fake Social Media Influencers

Oct 31, 2018

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by

Christopher S Penn

in analytics, Influence, Influencer Marketing, Marketing, Social media, Social networks, Strategy

Amanda asks, “How can you spot a fake social media influencer from a real one?” There are four metrics and one qualitative test that will help you identify low-quality influencers from high-quality influencers and spot fake influencers from a mile away. Watch this video to learn more. The five tests: – Are virtually all of…
You Ask, I Answer: How To Become an Instagram Food Influencer

Oct 29, 2018

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by

Christopher S Penn

in Influence, Influencer Marketing, Innovation, Marketing, Social media, Social networks

Stacy asks, “How do I become a more influential personality on Instagram? I don’t want to go the automated route, but I don’t have much of an audience. My goal is to be a food influencer.” As with all things, we tackle – in order – strategy, tactics, execution, and measurement. First, strategy. Does the…
You Ask, I Answer: Growth Tips for Stealth Startups

Oct 1, 2018

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by

Christopher S Penn

in analytics, Advertising, Influence, Influencer Marketing, Marketing, Marketing automation, Marketing Technology, Strategy

Peter asks, “Do you know any good case studies, examples how to promote a company when it’s still in a stealth mode and is preparing to launch (for promoting it as soon as it’s out of the stealth mode)?” The key to a successful launch is all about audience. Learn what I did to help…

Category: Influence

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