Category: Google
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You Ask, I Answer: Amazon Alexa vs. Google Home for Marketers
Drew asks, “What’s your take on Amazon’s smart assistant and devices versus Google’s?” As a consumer, use cases depend. As a marketer, both platforms are valuable; in this episode, learn the trick for marketers that puts your content in both places with a minimum of re-work. Can’t see anything? Watch it on YouTube here. Listen…
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You Ask, I Answer: Causes of Direct Traffic in Google Analytics
Parker asks, “Why is my direct traffic so large in Google Analytics? Are people really typing my website in that much?” In this video, I review the top 10 causes of direct traffic misattribution in Google Analytics™, including 4 causes that are under your control and fixable. You’ll learn what direct traffic is, why it…
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You Ask, I Answer: How to Set Up Google Analytics Goals for Ungated Content
Marc asks, “How do I set a goal for ungated content? I want to give away something but still be able to track it.” The reason for setting up ungated content tracking is that it lets you feel more comfortable giving away content instead of putting everything behind a registration wall. Some organizations are notoriously…
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You Ask, I Answer: Google Data Studio Dashboard Best Practices
Glen asks, “What’s the best way to use Google Data Studio for marketing reporting?” While I appreciate the sentiment, there is no one best way. Rather, there are ways to think about setting up Google Data Studio that help you get the answers you want as quickly as possible, Google Data Studio Dashboard best practices.…
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You Ask, I Answer: How to Set Google Analytics Goals for B2B2C
Josh asks, “I work at a company that doesn’t sell direct to customers. We sell to distributors who sell to big box stores who sell to the customer. How do I set up goals in Google Analytics?” Terrific question – and a challenging one. This is similar to setting goals for a massive organization which…
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You Ask, I Answer: How to Improve Marketing Analytics Dashboards
Rob asks, “Our analytics dashboards are filled with data but people have complained that they’re not helpful or useful. What can I do to fix this?” Great question and a very common problem. One of the chief issues with analytics is that we just back up the truck and pour data on people’s desks instead…
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You Ask, I Answer: Google Tag Manager vs. Google Analytics
Charles asks, “Is there ever a reason to use Google Analytics tracking codes separate from Google Tag Manager, or should they always be together?” Google Tag Manager should always be the way we deliver Google Analytics, without exception. For a brief period in 2016, we needed to separate them with the Accelerated Mobile Pages protocol,…
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You Ask, I Answer: How To Prove Marketing Bottom Line Impact
Sandie asks, “How can I prove that marketing is impacting our bottom line?” This is probably the most important question for the average marketer to answer. It’s literally the difference between keeping our jobs and being asked to either improve or leave. Today, we’ll review the process of valuing our business goals, then spreading that…
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Marketing AMA: Which Version of Google Analytics Tags Should We Use?
Recently I had the opportunity and privilege to address the corporate marketers community with MarketingProfs in an Ask-Me-Anything forum. We spent an hour together tackling every manner of marketing question; by the end of the hour, we still had 50% of the questions left to address. I promised the community I’d get to the rest,…
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A Video Tour of the New Google Search Console Beta
Google Search Console, formerly known as Google Webmaster Tools, is undergoing an interface refresh. Much has changed – new reports and reporting capabilities, new visibility into sitemap errors, and lots of missing stuff that hasn’t been ported from the old version of the software. In this video tour, join me as I walk through what’s…
