by Christopher S Penn | May 28, 2021 | Google Analytics, Google Ads, Google Tag Manager, Marketing, Marketing automation, Marketing Technology
At the recent Google Marketing Platform’s Google Marketing Livestream virtual event, Google previewed a bunch of changes coming to the platform as a whole, but some of the features that most stood out were: Customer Match: the ability to encrypt and upload your...
by Christopher S Penn | Oct 21, 2020 | Google Analytics, analytics, Google Data Studio, Google Tag Manager, Marketing, Marketing Technology
Tristan asks, “How are you getting on with the new Google Analytics 4 interface and data collection?” Google Analytics 4 represents a sea change in how Google thinks of its marketing platform. Instead of an all-in-one application, it’s now part of a...
by Christopher S Penn | Apr 14, 2020 | analytics, Google Analytics, Google Tag Manager, Marketing, Marketing Technology
Eric asks, “Here’s my problem: i’ve installed GA using tracking code with the monsterinsights plugin on wordpress for my site. I’ve heard that if i add GTM to track my site this will double website stats and skew my data. As written here by...
by Christopher S Penn | Jan 16, 2020 | analytics, Google Analytics, Google Tag Manager, Marketing, Marketing Technology
Will asks, “I’m searching for something that tells me what people click on when they are one of my basic product landing pages. The problem I’m trying to solve: boss says, “I bet this particular button gets a lot of clicks, which means we need...
by Christopher S Penn | Dec 10, 2019 | analytics, Google Analytics, Google Tag Manager, Marketing, Marketing Technology
Suzanne asks, “How do you get Google Analytics to show you the name of the pdf being clicked on?” This is a followup to my February 20th video on tracking PDFs as goals in Google Analytics. The short answer is that we have to create a pageview using Google...
by Christopher S Penn | Aug 9, 2019 | Google Analytics, analytics, Google Tag Manager, Marketing, Marketing Technology
Ash asks, “We are moving our website to a new domain name. We have UTM links created on the existing website. I would like to know: 1. The UTMs will stop working/get re-directed to new domain name? 2. If 1 is True then what is the best way going forward to...