Why you’re probably wrong about lighter fluid
One claim I've heard repeatedly about lighter fluid and grilling is that it imparts a flavor to your food. Sorry folks, I've got to call Bravo Sierra on this. Let's hit the science!
August 28, 2010
July 7, 2010
Marketing lessons from the kitchen
As a marketer, half of our job is analytical - figuring out what works and optimizing our methods for better results.
March 14, 2010
Weekend Foodblogging: Hotel Ceviche
A recent tweet from CC Chapman at SxSW about his hotel room having no amenities for preparing food (fridge or microwave) got me thinking: what's the best food you could prepare in such conditions, assuming you had access to a local grocery store but not much else, and you didn't want to buy a ton of stuff that you'd either have to ship home or abandon?
March 7, 2010
5 Easy Ways to Win at Pasta
You'd think for a product that just requires boiling that pasta would be instant win for virtually nearly every cook. Not so. Here's 5 easy things you can do to make better pasta.
February 22, 2010
Stupid Simple Salsa
Salsa. One of my favorite snacking condiments, one of the most overpriced jars you'll ever find on a supermarket shelf. A recent price check at my local supermarket put a small jar of salsa around $5, which is insane given the cost of materials. So let's say farewell to absurd prices and make our own great salsa.
December 20, 2009
Winter Tomato Soup
I like tomato soup, but so many of the commercial canned soups fall woefully short. Here's a recipe I use to make it from scratch. You'll need a stick blender for best results.
December 6, 2009
Grandma Penn's Breakfast Bake
A tasty treat, and useful if you're trying to cook for a lot of people on, say, Christmas morning.
September 1, 2009
Subscriber drive, now with more pie!
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To be general, be specific
In a conversation today about how to best reach people, one author noted that she tries to be as general as possible to reach the widest audience. Here's the funny thing about that - I've found that the opposite is true. The more specific you are, the more you reach people, at least in storytelling. Let me give you two examples.
August 6, 2009
Office breakfast in 2 minutes
Want to save money and still eat well? Try this stupidly simple office breakfast that's low carb, high protein, cheap as can be, and tasty. All the materials together will probably give you about 10 days' worth of breakfast and cost only 2 days' worth. You'll need:
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