Category: Facebook
-
You Ask, I Answer: Meaningful Engagement Social Media Measurement
Tony Dunn asked, What are some unique tips, scripts or tools to measure “meaningful interactions”, vs using typical engagement metrics like impressions, clicks, likes, etc? (beyond counting replies or comments) This is partly in reference to Facebook’s algorithm change, but also speaks to a much deeper measurement issue lurking within social media. The answer? Use…
-
What Marketers Should Know About Facebook’s F8 Announcements
Facebook released a number of changes and innovations for marketers, consumers, brands, and technologists yesterday at its F8 conference. As is typical for an engineering-led organization, what the general public was told was not as interesting as what developers were told. The big announcement of the day, of course, was the addition of bots to…