Taiylor asks, “We are a small air-freshening brand with a subscription service… who should we collaborate with?! I’m struggling to come up with a complementary brand or even a TYPE of brand.” This kind of question is really important, because very often people will immediately look for businesses with similar styles and types of product.
Dominique asks, “What type of remarketing are you using / on which platforms have you been the most successful?” Remarketing, the art of showing ads to people who haven’t converted, on the surface seems like a pretty simple tactic – show ads to people who haven’t converted. The question is, which kinds of conversions, and
Maggie asks, “How reliable is using programmatic impressions data that’s collected in GA (with an understanding of its value and the contribution of programmatic to website conversions), to use this value as a proxy and apply to social to give us a better idea of Facebook performance?” This is an interesting question that will require
Scott asks, “How do you track Facebook activity without installing the Facebook Pixel?” Companies may have good reason to not install Facebook’s pixel. The company hasn’t exactly behaved in a trustworthy way as a responsible data steward. Other companies may have serious regulatory concerns like GDPR compliance or other PHI. So how do you determine
Deb asks, “How often should you check your Facebook Analytics?” This is an interesting question because it’s predicated on a key assumption about Facebook Analytics. Watch the video to learn more about how often and why you should or shouldn’t check your Facebook Analytics. Can’t see anything? Watch it on YouTube here. Listen to the
According to this report by the Washington Post, Facebook scores users on false reporting of fake news on a scale of 0 to 1. First clues: 0 to 1 is a major hint that this is simple probability calculations Based principally on how often you report something as fake when it’s true For those who
