by Christopher S Penn | Mar 26, 2020 | analytics, Data, Facebook, Instagram, Marketing, Social media, Social networks
Elena asks, “Are you seeing more or less followers and audience during the crisis on social media?” Far fewer: Facebook 30 day average: 0.11% growth Facebook 7 day average: 0.04% growth Change: -63% Instagram 30 day average: 0.21% growth Instagram 7 day...
by Christopher S Penn | Mar 13, 2020 | analytics, Facebook, Marketing, Marketing Data Science, Marketing Technology, Measurement, Social media, Social networks
Talissa asks, “With all this COVID19 chatter and the election year, are Facebook’s metrics going to plummet even lower than usual?” We’re seeing the opposite at Trust Insights. For 3,200 brand pages we monitor, we’re seeing increased...
by Christopher S Penn | Dec 30, 2019 | Google Analytics, analytics, Facebook, Marketing, Marketing Technology
Enoch asks, “Why do I see such huge discrepancies between Facebook Ads and Google Analytics? Facebook says my ad got 451 clicks and Google says the corresponding landing page got 58 clicks from Facebook.” A very common question. There are a bunch of...
by Christopher S Penn | Dec 19, 2019 | Influencer Marketing, Facebook, Influence, Instagram, Marketing, Marketing Technology
Erik asks, “What do you think of Facebook adding Instagram to its Brand Collabs Manager? Is it going to put influencer marketing agencies out of business?” At this exact moment? No. The targeting is fairly horrendous. Will it improve? Yes. Does Facebook...
by Christopher S Penn | Dec 9, 2019 | analytics, Facebook, Google Analytics, Marketing, Marketing Technology
Taiylor asks, “We are a small air-freshening brand with a subscription service… who should we collaborate with?! I’m struggling to come up with a complementary brand or even a TYPE of brand.” This kind of question is really important, because...
by Christopher S Penn | Nov 26, 2019 | Advertising, Facebook, Google, Google Ads, Marketing, Marketing Technology, Remarketing
Dominique asks, “What type of remarketing are you using / on which platforms have you been the most successful?” Remarketing, the art of showing ads to people who haven’t converted, on the surface seems like a pretty simple tactic – show ads to...