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Words on pictures are about to become the dominant form of content marketing.
For more predictions and steps you can take to get ready for the new News Feed, check out this post I wrote on the SHIFT blog right after the announcement.
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Send to KindleRobert Scoble mentioned on Facebook yesterday:
I’ve set up lists for myself, but wanted to dig into how to publish mine, so I did some poking around. Here’s a step-by-step for making your own lists. First, scroll down, down, down to the bottom left of the FB interface and find the non-intuitively named Interests:
Hit up Add Interests and choose Create List:
Now go through and pick 5-10 news sources (people or pages) that you want to add to your list. For fun, I made a public list around Blizzard’s game franchises, Starcraft, Warcraft, and Diablo:
Choose Public for the permissions and name it something obvious:
Your list is done. Easy, right? Two additional things to do. First, look at the List Suggestions box to see if you missed any obvious news sources that are related to your list:
And then, of course, share it.
Note that while Facebook Pages cannot create shareable lists, they can be part of them (add to Interest Lists), so if you’ve got a page you want to promote, an easy marketing hack is to bundle it with similar pages in a list that is shared off your personal profile. You could, for example, make a list called Boston Area Social Media Folks, and then promote and share the public URL to that list.
How else can you use this? If you’ve got a list of employees at a competitor, you can always make a list to keep tabs on what your competitor is doing via the public updates of those employees and share that among your team members (be sure, obviously, to mark it Friends only in permissions). You could publish a select list of your own employees or pages if you wanted to keep the world up to date on what you were up to. Of course, you can and should keep an eye on the lists other people are sharing, too:
It’s a free way to do some Facebook-centric social media monitoring. Give it a try!
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Send to KindleFor those brave souls willing to dig through analyst calls and investor statements, a bounty of interesting tidbits awaits in Facebook’s 2012 financial results. The social networking behemoth clocked in at $5.089 billion in revenue, up substantially from the $3.711 billion from 2011. More interesting for us marketers are these few tidbits.
If that doesn’t jump out loudly enough, Mark Zuckerberg had this to say:
“2012 was a big year for us. We made the big transition where now there are more people using Facebook on mobile everyday than on desktop.”
And finally, deep in the slide deck for the call comes this gem: in Q4 of 2012, 157 million of Facebook’s Monthly Active Users – about 15% – are mobile only.
15% of Facebook users are accessing the site from only a mobile device. That’s an absolutely stunning number. Here’s the big takeaway: if Facebook drives any amount of traffic to your web properties, and if that traffic is representative of the Facebook audience as a whole, then up to 15% of your inbound traffic from Facebook is on a mobile device exclusively, and more than half is coming from Facebook at least some of the time on a mobile device.
Your site, your properties, your content, your media must be mobile-ready if you interact with the Facebook audience at all. I did a quick look in my own analytics this morning.
All mobile site traffic on my personal website clocked in at 17.35% for Q4 2012. But Facebook-sourced traffic?
23.8%, which is a 37% increase. If I were to do a massive campaign or spend on Facebook, I’d need to know that making it mobile-friendly for that crowd was an imperative. Close to 1 in 4 visitors would be coming from Facebook on a mobile device.
Bottom line: If you’re marketing on Facebook, you’re marketing to a mobile-heavy crowd. Alter your strategy accordingly.
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