Category: Data
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Almost Timely News, April 14, 2024: ๐๏ธ Generative AI Needs Better Data, Not Bigger Data
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Almost Timely News: ๐๏ธ Generative AI Needs Better Data, Not Bigger Data (2024-04-14) :: View in Browser My Generative AI for Marketers course just got a massive update! Chapters 1, 2, 3, and 20 have been rebuilt with significant updates. If you’ve taken the course, log back in to get the updates. Content Authenticity Statement…
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Mind Readings: The Two Ingredients for Success in the Age of AI
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In today’s episode, discover the key elements that will determine your success in the world of generative AI. You’ll learn how to use data and ideas to your advantage, maximizing your creative output and personal achievements. This is a must-watch for anyone who wants to excel! Can’t see anything? Watch it on YouTube here. Listen…
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You Ask, I Answer: What’s The Difference Between Good and Great Data?
In today’s episode, I answer the question, “What is the difference between great data and good data or great data and data?” I explain how data is like the ingredients for cooking. Good data enables quality results, but bad data ruins everything. To find out more about the key role data quality plays in AI,…
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Almost Timely News, July 9, 2023: Data Analyst Career Questions
Almost Timely News: Data Analyst Career Questions (2023-07-09) :: View in Browser ๐ Watch this free YouTube video on how to set up Google Analytics 4 menus to mirror Universal Analytics Content Authenticity Statement 25% of this newsletter was generated by me, the human. That’s right, only 25%. Why? Because a friend and reader sent…
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You Ask, I Answer: Unifying Marketing Data?
Jose asks, “What is your best advice about collecting data from different platforms? How to unified data for better reading? Is there any recommended tool?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain…
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Almost Timely News, November 20, 2022: The Data-Driven Marketer
Almost Timely News: The Data-Driven Marketer (2022-11-20) :: View in Browser ๐ Get my new 2023 marketing planning guide, free for a limited time ยป Watch This Newsletter On YouTube ๐บ Click here for the video ๐บ version of this newsletter on YouTube ยป Click here for an MP3 audio ๐ง only version ยป What’s…
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You Ask, I Answer: What Does Data-Driven Mean?
In today’s episode, we answer the question, “What does data-driven mean?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer? Submit it here! Subscribe to my weekly newsletter for more useful marketing tips. Find older episodes of You…
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Strategies for Increasing First-Party Data
Ashlee asks, “What are some strategies for increasing first-party data?” Let’s recall that first-party data is data given to us by prospective customers, and comes in two flavors. Passive first-party data is data collected by tools like Google Analytics and our email marketing software – when a user does something, these tools measure the actions…
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Marketing Data Science: Introduction to Data Blending
One of the truths we don’t talk about nearly enough in marketing data science is the need to blend data. There are very few data sources that are a single source of truth by themselves, that need no augmentation or supplementation to provide maximum value. Even our most favorite, most used tools like Google Analytics,…
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Why Do I Love Data So Much?
Kate asks, “Why do you have such a fixation on data?” This is a more interesting, philosophical question than it might first appear. Yes, I emphasize data a great deal in my work; my company, Trust Insights, is rooted in data-driven marketing. But where did this all come from? A significant part comes from my…