Category: Creative
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Almost Timely News, September 24, 2023: AI and the Rise of the Ideapreneur
Almost Timely News: AI and the Rise of the Ideapreneur (2023-09-24) :: View in Browser ๐ ๐ Get my new book, The Woefully Incomplete Book of Generative AI, absolutely free of financial cost ๐ ๐ Watch the newest version of my talk, the Marketing Singularity, recorded live at MAICON 2023! ๐บ Content Authenticity Statement 95%…
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You Ask, I Answer: Infographic Tactics in 2022?
Adrienne asks, “Iโve seen some good examples of Data and the use of infographics in Pr and lends themselves to social. Still a tactic in 2022?” Tactics always work. It’s how well they’re executed that matters. Infographics are just a tactic and if done well, they can be very effective. However, if the data is…
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Mind Readings: AI Enables Creative by Proxy
AI isn’t going to replace human tasks in creativity, but it’s going to widen the field substantially. Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for watching…
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You Ask, I Answer: Affordable Stock Footage and Photos?
Leah asks, “What do you recommend for an affordable stock photos / stock footage site?” You get what you pay for doesn’t necessarily apply to stock photos, because sometimes you get a lawsuit and those are fairly expensive. What should you do? Roll your own, for legal reasons. Can’t see anything? Watch it on YouTube…
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#FridayFeeling: Technical Skill and Showmanship in Marketing
I recently re-watched the winning performance of Shin Lim on America’s Got Talent. What struck me is that he has the right balance of showmanship and technical skill. One without the other is insufficient; the unskilled showman is a buffoon, the skilled bland performer is boring. How should we apply this to marketing? Watch the…
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#FridayFeeling: A Quibble About Plurals
In today’s Friday Feeling, a quibble about plurals. I’ve lost track of the number of blogs, podcasts, and videos where the authors – myself included – say, “hey everyone”, “hey you guys”, and variations thereof. Who are we talking to? When you are reading, listening, and watching, it’s just you. I haven’t seen a blog…
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Content as an Asset Part 2 of 2: Appreciation
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In the last post, we discussed what an asset was, in the strict financial sense; Investopedia defines an asset as: An asset is a resource with economic value that an individual, corporation or country owns or controls with the expectation that it will provide future benefit. Weโve established that content could be an asset, could…
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Do You Keep a Marketing Swipe File?
If you’ve not spent a lot of time around your creative services team members, you may have never heard the term swipe file before. A swipe file is a collection, a scrapbook of materials that have worked, arranged in such a way to inspire you and give you future ideas. Done properly, it can be…
