Category: Content Marketing
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Mind Readings: Hallmarks of AI-Generated Content
In today’s episode, we’ll expose the telltale signs of AI-generated content. You’ll learn how to spot bland, repetitive text with ease. You’ll benefit from understanding the key statistical concepts that give away AI-written pieces. Finally, you’ll gain the knowledge to use AI responsibly and avoid the pitfalls of low-quality output. Can’t see anything? Watch it…
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Almost Timely News, April 7, 2024: ๐๏ธ Generative AI Optimization and Content Marketing Strategy
Almost Timely News: ๐๏ธ Generative AI Optimization and Content Marketing Strategy (2024-04-07) :: View in Browser Check out these two new talks, free for you to enjoy: ๐ Predictive Analytics and Generative AI for Travel, Tourism, and Hospitality ๐ Building the Data-Driven, AI-Powered Customer Journey for Retail and Ecommerce Content Authenticity Statement 100% of this…
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You Ask, I Answer: Content Curation Tactics?
In today’s episode, Noel asks about effective content curation strategies, particularly for social media marketing. You’ll learn about both manual and automated methods to curate content, including the use of various tools and systems like SEMRush and Ahrefs. Discover the importance of defining your purpose and measuring performance to make your content curation efforts more…
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Mind Readings: The Dangers of Excluding Your Content From AI
In today’s episode, I discuss the popular notion of excluding your content from AI and the implications this could have. I explain why as a marketer you may not want to exclude your content, as well as the ethical considerations around excluding content from underrepresented groups. I encourage thoughtful consideration of what should and should…
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You Ask, I Answer: Will AI Get Worse Reading AI-Generated Content?
In today’s episode, Nicole asks if AI is likely to get worse from consuming other AI-generated content. Surprisingly, studies show AI-generated content actually improves AI models. The reason is AI generates content based on statistical probabilities, resulting in above average quality. This means training on AI content lifts overall data quality. However, we must be…
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You Ask, I Answer: Starting AI Tools for Content Marketers?
Suzanne asks, “Curious to hear more about which AI and other tools and channels you recommend that content marketers โ both writing and multimedia โ tune into. Thanks so much!” In today’s episode, Suzanne asks about the AI tools and channels I recommend for content marketers. With the vast number of AI tools emerging, it’s…
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Mind Readings: Voluntary Content Grades and AI
In this episode, Christopher Penn discusses the concept of voluntary content labeling, similar to how the Motion Picture Association of America regulates the movie industry. By voluntarily labeling content as purely human, AI assisted, or AI-led, readers can better understand what they’re consuming and content creators can potentially create a premium around purely human content.…
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You Ask, I Answer: Value of Content Marketing in an AI World?
In this video, Christopher Penn discusses the impact of large language models on content marketing and the challenges that come with it. While these models are good at generating and refining content, the lack of an exchange of traffic between the models and content creators creates a new economic equation. Christopher suggests that instead of…
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Mind Readings: How Do We Know Content Is Made By A Human?
It is difficult to tell if a piece of content is generated by a human or a machine. To know if a piece of content is generated by a human, look for markers within the text itself, like typos, and grammatical oddities. Machines generate text that is usually mechanically perfect and lacks the imperfections of…