Category: Business
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You Ask, I Answer: Making Critical Decisions Process?
Conor asks, “What is your standard approach to making critical decisions? Do you have a tried and tested method when faced with tough decisions?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer? Submit it here! Subscribe to…
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Mind Readings: Inflation and Fair Wages
We generally agree that people should earn a living wage. We generally agree that we want the lowest prices possible when we buy goods. These are more or less mutually exclusive UNLESS automation is in the mix – but then you have higher unemployment. So which is more important? Can’t see anything? Watch it on…
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Mind Readings: You Pay in Time Or Money
I was looking at a paid service the other day that charges $300 a month for data that’s free elsewhere online. I used to hate companies like that, but now I’m okay with them. Here’s why. Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got…
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Mind Readings: Entry Level Means No Experience
I was helping a friend with some job searches this week on LinkedIn and the number of “entry level” jobs requiring 1-3 years of experience and a skills list as long as my arm was obscene. Those are not entry level jobs. Why do companies do this? They want to pay entry level wages for…
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Mind Readings: The Price of Overexaggeration
Amazing. Game changing. Mind blowing. Awesome. In our mad grab for attention, we’ve managed to dilute the meaning of nearly every superlative to the point where we’re no longer able to make useful distinctions. What about the contrarian point of view? It’s certainly attention-getting. Can’t see anything? Watch it on YouTube here. Listen to the…
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Mind Readings: Idea Capture Anywhere
What do you do when you have an idea? How do you capture it? And how many ideas have gotten away? I share some of how I manage to capture as many ideas as possible. Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a…
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Vision, Mission, Strategy, Tactics, and Execution
Pick five of the most loaded words in business, and I would argue those five words are vision, mission, strategy, tactics, and execution. Everyone seems to have different definitions; often, those definitions are easily mixed up. Why is it important to understand these terms? When we clearly understand the meanings of vision, mission, strategy, tactics,…
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What Is Your Business Core Competency?
Murielle asks, “What is a core competency, in a business context?” Business strategists should be familiar with C. K. Prahalad and Gary Hamel‘s classic business concept, the core competency. For those who aren’t familiar (or who slept through the strategy portion of their degree), a core competency is one of the most important, misunderstood, and ignored concepts…
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Why Is Diversity Important in Marketing?
For people who don’t think about it often, when they do consider why diversity and inclusion are important, they often struggle for a practical answer. As a society, culture, and system of laws, we have mandated diversity’s legal and social importance, but we don’t give enough time or energy to the practical importance of diversity.…
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How To Set Your Consulting Billing Rates and Fees
I was asked recently on Facebook about consulting billing rates: “Was wondering how you work your consulting business? Is it per project? Per month? etc. I have had a few people ask for my help and I just am not sure where to start.” Great question. There are two methods for assessing your fair consultant…