Marketing Red Belt now available!

Red-Belt-CoverAfter quite some time, I’m pleased to announce the availability of the sequel to Marketing White Belt, Marketing Red Belt!

Marketing Red Belt: Connecting You With Your Creative Mind looks at what makes up creativity and how to generate more of it in your life, work, and business. It’s intended for marketers and business folks who are faced with increasing creative demands but don’t regard themselves as “creatives”, didn’t go to art school, and run into writer’s block/creator’s block more frequently than they’d like.

If you perceive yourself as uncreative, or if you get stuck a lot trying to “be creative”, then Marketing Red Belt is for you. If being creative is never a problem for you, then this book won’t help much.

Marketing Red Belt examines how creativity works, from early research to the latest findings in neuroscience. From there, you’ll learn 5 practical idea-generating techniques, a framework to help set the stage to unlock your creativity, ways to prepare your mind to be creative, and even a way to measure your creativity for the purposes of improving it.

Get your copy of Marketing Red Belt: Connecting With Your Creative Mind in Kindle, iBooks, and PDF formats as one ZIP file.

It’s also available on if you’d prefer to purchase there.

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Fall 2013 Back to School Shelfie

I’m not real fond of “selfies” – photos you repeatedly take of yourself and share. I know what I look like, and I’ve no need to share that. But I’m rather fond of what I’ve taken to calling “Shelfies” – snapshots in time of what you’re reading (or soon to be reading).

@cspenn Fall 2013 Back to School Shelfie - Non-Fiction

As we get back to school and work, I thought I’d share my current Shelfie. (disclosure: unsurprisingly, everything is going to be an Amazon Associates link).


Exodus by Geoff Livingston. I recently read through this and found it an excellent, if controversial, read. If you have a fundamentalist view of Christianity, I strongly advise you to skip this one.

The Undead Hordes of Kan-Gul by Jon F. Merz. Jon’s an enormously talented author who comes up with some amazing fictional worlds. I’m looking forward to this one.

1984 by George Orwell. I recently revisited this classic to see how Orwell’s dystopia compares to today. We’re getting close, folks.

A Stitch in Time by Andrew Robinson. For Star Trek: Deep Space Nine fans, this is a classic and a wonderful look at Garak after the fall of the Dominion.


Youtility by Jay Baer. I gave this one a read and while you won’t find many surprises in it, it’s an excellent, case-heavy volume of Jay’s idea that marketing should be so good that you could sell it as its own product.

The Heart Sutra by Red Pine. I revisit this volume often because it’s so dense, but it’s a scholarly and practical look at arguably the most famous Buddhist text.

Mastering the Complex Sale by Jeff Thull. Jeff Thull’s timeless classic on complex, enterprise sales is a must read if you’re selling into that market.

Turn Down The Heat by the World Bank. This is a must-read report of the complex effects of climate change and how it will impact the world. It’s not going to be pretty.

CTRL-ALT-Delete by Mitch Joel. On my list of books I’ve yet to read but need to read. I saw Mitch’s abbreviated talk at the Inbound conference and that moved it up the list real fast.

Feel free to grab any or all of these (except the World Bank one, that’s a free download) from Jeff Bezos’ Borg Bookstore.

What’s your Shelfie for back to school look like? What are you reading?

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Guest Post: You Choose the Path, by CC Chapman

Today’s post is brought to you by C.C. Chapman, author of Amazing Things Will Happen.

I love the outdoors and am always happiest when I’m hiking along a trail towards the summit of a mountain.

This must be why there are so many metaphors and analogies that have an outdoors slant in my new book Amazing Things Will Happen.

Today, I want to talk about one of the most important ones and that is the concept of You Choosing The Path.

It doesn’t matter if you are trying to change something in your life or career, the truth is that there are always multiple paths to your end destination. Some are longer, harder or crazier than others, but since you are doing the traveling the choice is up to you.

Far too many people look to others to make the choice for them or point them in the right direction. While friends, family and mentors will all be willing to share their opinions and answer your questions they can not make the decision for you.

There is nothing to say that you can’t decide to do some bushwhacking and blaze your own trail, but that takes a lot of confidence on your part and being willing to accept the extra risk that comes with it.

Looking to the new year ahead, take some time to think about the major goals you want to accomplish. Then write them down and list out all the tasks, no matter how small, that it’ll take you to reach each of them. The more detailed you are, the more likely you are to start being able to see the different paths that will get you to each goal.

Never forget that every journey begins with a single step, so it is time to move beyond only thinking about doing it and get going! Choose your path and amazing things will happen!

Be sure to pick up a copy of Amazing Things Will Happen on Amazon or the dead tree purveyor of your choice.

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