by Christopher S Penn | Aug 13, 2007 | Blog Tag, Blogging, Blogroll
Blog Day: 5 blogs you probably don’t read, but should John Wall, host of the M Show and co-host of the best marketing podcast ever made in a Dunkin Donuts, tagged me for Jeff Pulver’s blog day. Since it’s been weighing on my mind lately, here are 5...
by Christopher S Penn | Mar 28, 2007 | Advertising, Blogroll, Marketing, New media
John Wall, Ronin Marketeer extraordinaire, published a blog post talking about the advent and rise of pay per action advertising in the Googleverse, and what it means for marketing online. His conclusions: CPM (cost per impressions) and PPC (pay per click) models are...
by Christopher S Penn | Mar 2, 2007 | Blogroll, Japan, Marketing, New media, Ninjutsu, On ko chi shin
I was reading in Essence of Ninjutsu by Headmaster Masaaki Hatsumi about a period of time in Japan called the Sengoku Jidai – the Warring States period – when a translation caught my eye. Hatsumi sensei had translated noren as goodwill. If you’re not...
by Christopher S Penn | Mar 2, 2007 | Blogging, Blogroll, Me
In a conversation with Bryan Person last night, we were discussing why I was even setting up this web site, since I already devote a large amount of time to the Financial Aid Podcast. The essence of discussion was simply this: Your show is you. You are not your show....
by Christopher S Penn | Mar 2, 2007 | Blogroll, Jedi mind tricks, Second Life
I had an interesting thought today while attending Coffee with Crayon. If you haven’t gotten it already, I strongly recommend picking up a copy of The Timeless Way of Building, by Christopher Alexander. It’s a fantastic book, nearly legendary in some...