Klout Perk Review: Keurig 2.0

I received the Keurig 2.0 brewing system via Klout as part of a Klout perk. While the instructions from Klout say that I’m under no obligation to review it, I will anyway. So, here goes. The system itself has a larger footprint than equivalent current models....

My blog is a selfie

I listened with interest to the most recent episode of Mark Schaefer and Tom Webster’s Marketing Companion Podcast (an excellent addition to your lineup if you listen to marketing podcasts) in a discussion about authorship and who we write for. A commercial,...

The top business-killing habit: silos

If there’s been one overarching theme I’ve heard in dozens of discussions with people the past few months at various conferences, it’s this: so many businesses have put various marketing components in silos that never communicate. Marketing runs email, but public...

Understanding Key Performance Indicators

One of the most difficult things to understand in strategy is the key performance indicator. Lots of people have a fuzzy idea about what performance is, so it’s not a terrible surprise to realize they can’t measure it, either. Let’s take a short trip...

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