What is worth paying for?
In the world of an information economy, information is effectively free. This, of course, has broad implications for anyone generating intellectual property, such as writers, musicians, and media makers.
Effectively free means this: it is possible to mass produce and mass distribute information at near zero cost, laws and artificial scarcity notwithstanding. [...]

Popularity: 11% [?]

As a followup to my previous Snapple Antioxidant Water post, Deana over at Snapple sent me a sample pack of Snapple at the behest of Chris Abraham, who I presume is marketing Snapple to bloggers. I got a 4 pack.

Thoughts:

It’s sugary.
It tastes nothing like water, and a lot like Gatorade when you make it from [...]

Popularity: 7% [?]

Learn to use the power of the Dark Side of the Force. Listen to the best marketing podcast ever produced in a doughnut shop with my friend and co-host John Wall. In this week’s episode, it’s a Google showdown between for-profits and non-profits, and why it will make your keyword costs go through the roof.
Did [...]

Popularity: 9% [?]

Chris Brogan wrote:

Here’s what you do: find a “hidden gem” blog, someone who you think is writing good stuff, but who has only one or two comments per post. Write a blog post telling us just a little bit about that site, why you like it, who should become a regular reader, etc. [...]

Popularity: 7% [?]

The credit crisis we’re currently enduring has been a long time in the making. Arguably, you could stretch all the way back to 1971 when President Nixon removed the United States finally from the gold standard, making our currency a fiat currency. Since then, and especially since the late 1980s, we’ve been inflating our currency [...]

Popularity: 9% [?]

I was thinking to myself as I lay in bed this morning, coughing up phlegm, that I’ve been more sick in the past year than I’ve been in the last ten. The corollary is that I’ve traveled more in the past year than in the last ten, and travel and I seem to disagree, at [...]

Popularity: 7% [?]

LinkedIn. Love it or hate it, it’s prominent, it’s a social network, and it lets you post URLs to your profile… except that they’re naked URLs, with no link text to help you in your search efforts, right?
Nope.
Now you can. Go to LinkedIn, make sure you have a public profile set up with a good [...]

Popularity: 11% [?]

A few late night thoughts. Without digging into all the economics, the short version is this: 2008 economically is poised to be somewhere between hideous and horrifying. Take your pick: subprime, alt-a, gasoline, wheat, corn, student loans, etc. Any way you slice it, the economy is in a tailspin.
That said, the show must go on [...]

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Where do the veterans of new media go?
A theme that has cropped up in discussion lately about PodCamp is this:
Where do the veterans go to learn new stuff?
PodCamp, BarCamp, NewBCamp, BootCamp - there are so many conferences, sessions, and opportunities for new folks, from Zero to Podcasting at PodCamp Toronto to all of NewBCamp/BootCamp, and [...]

Popularity: 11% [?]

I got a promotional email from Big Machine Media today cc’ed to a list of 340 podcasters and bloggers, promoting their musicians.
Good try, gang.
Look, a lot has already been said about blogger outreach by better minds than mine.
Here’s where this campaign really fell flat.
First, please, please, please if you’re going to do outreach, at least [...]

Popularity: 13% [?]