Last night the main sewer line at the house backed up around 10:30 PM, which necessitated a call to Roto Rooter. 4 1/2 hours and $354.73 later, the sewer line was clear (plumber: “Don’t use Charmin. It clogs up everything. I know people like soft toilet paper for their ass, but that’s an expensive [...]
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… be sure to check out the Quotes page. It’s a slowly growing compilation of things I learn, hear, read, etc. that resonate, little pieces of profound knowledge that help me.
Profound knowledge, as defined by Anthony Robbins, is knowledge that is quickly and easily transmitted, but life-altering. Once you get it, you can never go [...]
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This week’s Marketing Over Coffee marketing podcast is available - the topic? Among other things, dealing with email blacklists, a subject I am all too familiar with.
Also check out today’s Financial Aid Podcast 6 page easy guide (trust me, it’s mostly white space) to all the new legislation that President Bush signed into law today. [...]
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07 May
Posted by: Christopher S. Penn in: Blogging, New media, Podcasting, Rant
What is worth paying for?
In the world of an information economy, information is effectively free. This, of course, has broad implications for anyone generating intellectual property, such as writers, musicians, and media makers.
Effectively free means this: it is possible to mass produce and mass distribute information at near zero cost, laws and artificial scarcity notwithstanding. [...]
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14 Apr
Posted by: Christopher S. Penn in: Advertising, Blogging
As a followup to my previous Snapple Antioxidant Water post, Deana over at Snapple sent me a sample pack of Snapple at the behest of Chris Abraham, who I presume is marketing Snapple to bloggers. I got a 4 pack.
Thoughts:
It’s sugary.
It tastes nothing like water, and a lot like Gatorade when you make it from [...]
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27 Mar
Posted by: Christopher S. Penn in: Blogging, Marketing, Podcasting
Learn to use the power of the Dark Side of the Force. Listen to the best marketing podcast ever produced in a doughnut shop with my friend and co-host John Wall. In this week’s episode, it’s a Google showdown between for-profits and non-profits, and why it will make your keyword costs go through the roof.
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Chris Brogan wrote:
Here’s what you do: find a “hidden gem” blog, someone who you think is writing good stuff, but who has only one or two comments per post. Write a blog post telling us just a little bit about that site, why you like it, who should become a regular reader, etc. [...]
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The credit crisis we’re currently enduring has been a long time in the making. Arguably, you could stretch all the way back to 1971 when President Nixon removed the United States finally from the gold standard, making our currency a fiat currency. Since then, and especially since the late 1980s, we’ve been inflating our currency [...]
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I was thinking to myself as I lay in bed this morning, coughing up phlegm, that I’ve been more sick in the past year than I’ve been in the last ten. The corollary is that I’ve traveled more in the past year than in the last ten, and travel and I seem to disagree, at [...]
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04 Mar
Posted by: Christopher S. Penn in: Blogging, Marketing, Social networks
LinkedIn. Love it or hate it, it’s prominent, it’s a social network, and it lets you post URLs to your profile… except that they’re naked URLs, with no link text to help you in your search efforts, right?
Nope.
Now you can. Go to LinkedIn, make sure you have a public profile set up with a good [...]
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