On being a hero

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I have a bit of a rant. If you’re not into rants, feel free to skip this post entirely.

Hero.

To quote The Princess Bride, I do not think that word means what you think it means. It’s the trendy term in marketing today, along with its cousin, superhero, but it’s being used wrongly.

  • Being good at your marketing job does not make you a hero (or a superhero).
  • Hitting or exceeding your marketing performance numbers does not make you a hero.
  • Being popular in social media does not make you a hero.

What makes you a hero is when you display the will for self-sacrifice in the face of adversity.

  • When a firefighter rushes into a building to save a life, he or she is putting someone else’s life and safety ahead of their own. That is heroism.
  • When you are poor but still save up enough to donate to a worthy cause, you are putting your own well-being secondary to someone else’s. That is heroism.
  • When you stand up for someone else’s rights and lend your voice in cause of something unpopular, you are risking your reputation for theirs. That is heroism.

We have, as I’ve written in the past, more powers and capabilities than ever before as human beings. We are comic book legends today in terms of abilities. We can see distant places (YouTube), know the thoughts of people around us (social networks), change lives with small resources (micro-lending), change and persuade minds (marketing). We have the means. We have the opportunity. Do we have the motivation, the will to put the world before us?

Being a hero isn’t about a shiny badge for your blog or calling yourself (or anyone else) that in your marketing slide deck. It’s about having the means, motivation, and opportunity to use all of your abilities to make the world a better place than it is now, at your own expense. That’s why I call this blog Awaken Your Superhero. Awakening your superhero is about understanding and improving what you’re capable of so that when you choose to make that self-sacrifice, the impact you make is bigger. You can be ever more effective when you seek to make a difference, when you choose to put others before you, when you are ready to embody what heroism is truly about.

Are you legitimately a hero? Ask yourself that difficult, soul-searching question before you or anyone you work with puts that in your next marketing piece.


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The most frequent piece of advice I’m giving lately

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Want to know the most frequent piece of advice I’m giving lately?

It’s a piece of advice I gave to the staff at a recent internal training.
It’s a piece of advice I gave to friends and colleagues who are crumbling under stress.
It’s a piece of advice I gave to DJ Waldow and Nick Westergaard for their recent Work Talk Show.
It’s a piece of advice I gave to anyone who has asked for “the one thing that will make a difference” for them, personally or professionally.

Candle flame

Learn to meditate.

I mean that in all seriousness. Here’s why: the dark side to the economy of attention, which is the wonderful, powerful economy that drives social media and digital marketing, is the abundance of distraction. Every time a content marketer publishes a new infographic, a new YouTube video, a clever Tweet, etc., they are attempting to grab your attention. That is, by definition, a distraction. They are making a withdrawal on your attention, presumably in exchange for something of value. But that interruption, that disruption, that distraction very often costs far more than you get in return for a cheap laugh at a graphic or a retweet of a cute status.

The antidote to distraction is focus. Focus comes from discipline. Discipline can be taught with meditation. While everyone and everything in marketing is looking to withdraw from your bank of attention, you can make deposits of focus with meditation.

How do you get started? Pick something that requires you to be in the here and now only. For some people, that’s the stereotypical image of a person sitting cross-legged on a mountaintop, inhaling the mists and chanting. That does work for some people. For others, it’s going for a run, painting, going to the shooting range, training at the dojo, singing… whatever activity or practice that requires you to be fully invested in the here and now only, activities that tolerate no distraction and in some cases have adverse consequences if you allow your attention to waver.

Incidentally, what do we call someone who takes unfairly, returning little or nothing?

A thief.

Stop letting thieves steal from your bank of attention. Create focus with the meditation practice of your choice so that you build up the vault walls and strengthen the door by disciplining your mind to keep the thieves out. Once you learn how to do this, you will find that you’ll get more done, be happier, have less stress, and be more effective at everything in your life.

If you’re still looking for a way to get started, I strongly encourage you to drop the 99 cents for my teacher’s guided meditation on iTunes. Stephen K. Hayes will take you through a 9 minute basic practice to get you back to the here and now, and the ROI of increased focus is enormous. Give it a try.


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Oppression begins with inequality

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Red Pill Blue Pill

“You can see it when you look out your window or when you turn on your television. You can feel it when you go to work… when you go to church… when you pay your taxes. It is the world that has been pulled over your eyes to blind you from the truth, that you are a slave. Like everyone else you were born into bondage, into a prison that you cannot taste or see or touch. A prison for your mind.” – Morpheus

A few folks yesterday made pointed remarks if you didn’t join the collective on changing over your social media avatars to the near-ubiquitous equal sign. I have two simple reasons for this:

1. It doesn’t do any good. At least, I hope not. I would greatly fear for our society’s overall welfare if the judiciary checked Facebook as part of the judicial process.

2. It’s redundant to me. This needs some explaining.

I believe in absolute equality of opportunity, of which marriage equality is part of. Getting people to believe in absolute equality is a hard sell, mostly because the various powers that be greatly oppose absolute equality in any form. Here’s why.

Throughout the course of human history, we can roughly group every human society into the Haves and Have-Nots. Throughout the course of human history, the Haves have been figuring out how to keep what they have, and the Have-Nots have been figuring out how to take at least some of the good stuff away from the Haves. Sometimes this takes obvious forms, like totalitarian governments that oppress dissent through fear, or monarchs and warlords pressing the peasants into armies to kill each other off as frequently as possible.

The less obvious way for the Haves to keep the Have-Nots from gathering them up in the town square and killing them all (which has happened a fair number of times, too) is to get the Have-Nots to oppress each other. Think about it for a second – what could be easier than crowdsourcing your fear tactics? The way to do this is easy, so easy that it’s got a psychological phenomenon named after it, the granfalloon technique. It’s the process of creating a separate identity out of largely irrelevant differences. Ask any Yankees fan about the Red Sox and you’re seeing the granfalloon effect in full swing.

The Haves in modern America, and you can call them whatever you want, the 1%, the elite, or as George W. Bush so colorfully said, the Have-Mores, use this very much to their advantage. How do you get a population of 300 million people, many of whom are not going to be successful, many of whom are not going to to ever be in the Haves, much less the Have-Mores, from revolting (again)? You leverage your old friend, inequality.

Look back at American history. When slavery was abolished, poor blacks and poor whites were effectively in the same starting place. The plantation owners realized they were in for a potential revolt, so they played the racism card and managed to get the two classes fighting each other, rather than have them turning an eye towards the wealthiest. Every generation of immigrants has been demonized by the scions of the previous generation’s leaders, from the Irish being demonized by the Italians to Mexicans and Hispanics today. I always have a cynical, bitter chuckle when I read racist remarks about Hispanics coming out of the mouths of folks with Irish heritage.

World history provides even more stark examples. All you need do is look at the various Holocausts through a different lens – after all, the Nazis who exterminated millions of people certainly didn’t let the victims’ possessions just lay around. There are still disputes today over ownership of works of art and other family heirlooms almost 70 years after the war ended. The Haves took, and brutally killed off the Have-Nots in the process.

Marriage equality is just one of the many different ways we’re being told by the Haves to fight each other. Republicans and Democrats are told by their party bosses to fight. Liberals and Conservatives. Christians and Muslims. Blacks and whites. Hell, as evidenced by recent events (like last week), we’re still fighting each other over gender, the oldest of divisions.

The antidote to this, from marriage equality to racism to gender stereotypes, is absolute equality of opportunity, the certain belief that we are all equal in opportunity (but not equal in result), and the realization that any form of inequality not only is wrong from a moral perspective, but is a tool of oppression being leveraged against us, by us. The moment you fall victim to believing in someone else’s inequality – “Oh, they’re a Republican, I hate them” or “Oh, they’re a Jew, I hate them” or “Oh, they’re a feminist, I hate them” – you blind yourself to the truth that the other person is probably working just as hard for the same things you both want – happy home, happy life, happy spirit. You’re doing the work of the Haves for them (and unpaid!).

The practical antidote is to keep that simple mantra in your mind every time inequality rears its head in you. “I am not a tool of the 1%” or “I am not a tool of the Haves”. Every time you see or hear something that creates that knee-jerk response in your own mind, recite that mantra and resolve to overcome your own prejudices in order to give the other person a chance to prove that they are your equal or not as an individual. Vow not to do the work of the Haves for them.

Inequality is a virus that spreads from mind to mind. Inoculate yourself, and inoculate others. Support marriage equality, certainly, but support all forms of equality of opportunity. Once you open your eyes to that truth, not only will your life be filled with less anger and hate, you’ll start to see how the world really works.

Or, you take the blue pill, you wake up in your bed, and you continue to believe whatever the Haves want you to believe. Your choice.


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