If you want to improve your life, listen to people who will help you achieve the success you want. You don’t necessarily have to cut toxic people out of your life, but you can choose to listen to different, more helpful voices. Can’t see anything? Watch it on YouTube here. Listen to the audio here:
Be careful when extending trust to thought leaders outside of their domain of expertise. Make sure they have earned that trust by being transparent about their sources and citing them when appropriate. Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is
Katie asks, “What does being more human in marketing mean?” Being more human in marketing means using automation sensibly, empathizing with customers, and doing things that don’t scale. Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The
The Dunning Kruger effect is a cognitive bias whereby people who have relatively low ability or expertise in a particular domain tend to overestimate their knowledge or ability. This can lead to disastrous consequences if left unchecked. One way to reduce the likelihood of this happening is to use the specificity test: when faced with
Hannah asks, “What is identity marketing?” Identity marketing is the use of consumers’ identities for marketing purposes. This can be done by creating identities that customers adopt, or by bonding brands to customers’ existing identities. Identity marketing can be beneficial for customer retention, but it can also be detrimental by promoting polarization and inflexibility. Can’t
Bobby asks, “How do I help people remember what I’m presenting when I’m speaking?” To help people remember what you’re presenting, try to reduce cognitive load as much as possible. This means keeping your slides clean and simple, providing captions, and not overwhelming your audience with too much information at once. You can also try
In a discussion recently about conference sessions, I raised the challenging question: what does intermediate even mean? Chances are it’s not an especially helpful expression. Here’s what we can do better. Intermediate means different things to different people, so event planners and speakers should be more specific when describing conference sessions. If you’re unsure if
At a recent event I was at, I spoke to someone who had some very interesting things to say about why they don’t wear a mask. Summary: In today’s episode, the speaker is talking about peer pressure. He was at an event recently, where he was wearing a mask, and his colleague said that he
The single biggest intellectual mistake of the last 50 years is the assumption that all opinions and points of view are valid and deserve attention. Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain
Lots of posts about what’s appropriate in the workplace/on LinkedIn/etc. What’s appropriate? The answer varies wildly, is always contextual, and generally revolves around not causing harm. Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may
