Archive for the ‘Advertising’ Category

Ask, ask, ask

I’ve been looking again at MySpace, as a recent blog post detailed. One of the things I’ve been looking at is the depth of engagement. Is a friend relationship enough to market on? What is the value of a MySpace friendship?
Over the last five days, I’ve been sending out 200 messages a day or so [...]

Popularity: 1% [?]

Still can’t ignore MySpace

Lots of folks like to hate on MySpace. Sure, it has a web design that makes you cry sometimes. Sure, profiles can be ugly as sin and crash your browser.
But guess what? In addition to 300 million+ profiles, 110 million+ active users, and new data portability initiatives, MySpace has a messaging system.
You may say, so [...]

Popularity: 2% [?]

As a followup to my previous Snapple Antioxidant Water post, Deana over at Snapple sent me a sample pack of Snapple at the behest of Chris Abraham, who I presume is marketing Snapple to bloggers. I got a 4 pack.

Thoughts:

It’s sugary.
It tastes nothing like water, and a lot like Gatorade when you make it from [...]

Popularity: 4% [?]

Andrew Baron Selling Twitter Account, Database For Sale?
Chris Brogan raised the question people should be asking about Andrew Baron’s eBay sale of his Twitter account.
What are you buying? What’s the value?
Laura Fitton said on Twitter: “you can’t sell relationships.” You can’t. But you sure as heck can sell data.
In the case of Twitter, you can’t [...]

Popularity: 7% [?]

Snapple Antioxidant Water is a Soft Drink

A few folks have been mentioning Snapple’s new soft drink, Snapple Antioxidant Water.
“Wait, it’s water, it’s not a soft drink!” I can hear Marketing shouting.
I beg to differ.
Exhibit A: water.
Ingredients: Water.
Serving Size: 1 cup (240ml)
Servings per Container: About 2.5
Calories per serving: 0
Total calories per bottle: 0
Total Fat: 0g % Daily Value (Fat): 0%
Sodium: 0 mg
% [...]

Popularity: 11% [?]

Google out to bat for non-profits, hits home run

Google announced a slew of products specifically tailored to non-profits two days ago.
First, all their apps - Google Apps for Domains, etc. - are all free.
Google Checkout transaction processing is free to non-profits until 2009.
Here’s the game changer. Google Grants is an application process to qualify for free AdWords advertising. Where commercial organizations pay out [...]

Popularity: 8% [?]

2008 Super Bowl Ad : $2,700,000 per spot

That’s a heck of a lot of money.
Think about what else that money could buy.
Popularity: 7% [?]

Popularity: 7% [?]

The Money Vaccine

A bunch of folks are pointing out Dove’s new onslaught campaign, which goes part of the way towards helping women deal with self esteem issues, but it could be a much broader scope than that. Want to inoculate yourself, your friends, and especially your children against not only the beauty industry, but everyone and everything [...]

Popularity: 9% [?]

I just posted up on the Financial Aid Podcast a PDF guide, one page, 5 power promoter tips. If you as an audience member of a new media outlet like blogs, podcasts, or social networks want to help your favorites grow, grab this guide and share it.
Popularity: 10% [?]

Popularity: 10% [?]

Know the codes and what they do

If you’re a podcaster using GoDaddy promo codes as part of Podshow or Blubrry, it’s essential to know the numbers behind your promo codes and what they can be used for. Each code has different uses, and if you’re marketing your codes to your listeners, it’s vital to know which codes will fit their needs.
For [...]

Popularity: 9% [?]

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Financial Aid Podcast StatsPhotos from Popsignal Boston 2008Photos from Popsignal Boston 2008Photos from Popsignal Boston 2008Photos from Popsignal Boston 2008Photos from Popsignal Boston 2008Photos from Popsignal Boston 2008Photos from Popsignal Boston 2008Photos from Popsignal Boston 2008

 

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