Recently I had the opportunity and privilege to address the corporate marketers community with MarketingProfs in an Ask-Me-Anything forum. We spent an hour together tackling every manner of marketing question; by the end of the hour, we still had 50% of the questions left to address. I promised the community I’d get to the rest, so this next series of posts will be the answers to those remaining questions.

Today, let’s tackle this interesting question:

How can you tell if you have Classic or Universal Analytics? Also can you change Classic to Universal and not lose the historical data for that site?

Google Analytics has four versions of tag implementation:

  • Classic Analytics
  • Universal Analytics
  • GTag
  • Google Tag Manager

In this short video, learn what the differences are and which we should be using – and how to tell the difference:

Click here if you can’t see the video to watch it on YouTube.

Stay tuned – we’ll cover more of these AMA questions over the next few posts!


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