How to Get Your Next Marketing Job

Ishmael asked,

… I see people with no experience get jobs at the top agencies whereas I am struggling. For example, recently I got denied a job due to the fact that I wore a suit and the agency didn’t like that. Do you have an advice as to how I should approach interviews and present myself? “

The process of interviewing for a position is nothing short of a sales career with the most valuable product in the world to you : yourself.

In this 30 minute video, I’ll walk you through how to apply Stephen Covey’s Trust Matrix (from his book Speed of Trust) to your career search, hitting on these key points:

How To Get Your Next Marketing Job

Getting the job is about building a relationship and establishing trust

  • The hiring manager is afraid of making a bad decision
  • Like any purchase, we want to establish that the product is a good fit

Proving Trust

Character

  • Integrity
    • Caring
      • Empathy
    • Transparency
      • Visible truth
    • Courage
      • Willingness to be bold
  • Intent
    • Honesty
      • Disclosing weaknesses truthfully
    • Fairness
      • Demonstrating equality and diversity of thought
    • Authenticity
      • Alignment with company values

Competence

  • Capabilities
    • Skills
      • Certifications
    • Knowledge
      • Appropriate use of industry language
    • Experience
      • Examples
  • Results
    • Record
      • Past results
    • Credibility
      • Endorsements and recommendations
    • Performance

Account for biases

  • Social media profiles show appearances
  • Conscious or not, it’s business Tinder

Good luck to you, Ishmael, and to everyone looking to land that next marketing job.


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