How To Get Your Next Marketing Job

Ishmael asked,

… I see people with no experience get jobs at the top agencies whereas I am struggling. For example, recently I got denied a job due to the fact that I wore a suit and the agency didn’t like that. Do you have an advice as to how I should approach interviews and present myself? “

The process of interviewing for a position is nothing short of a sales career with the most valuable product in the world to you : yourself.

In this 30 minute video, I’ll walk you through how to apply Stephen Covey’s Trust Matrix (from his book Speed of Trust) to your career search, hitting on these key points:

Getting the job is about building a relationship and establishing trust

• The hiring manager is afraid of making a bad decision
• Like any purchase, we want to establish that the product is a good fit

Proving Trust

Character

• Integrity
  • Caring
    • Empathy
  • Transparency
    • Visible truth
  • Courage
    • Willingness to be bold
• Intent
  • Honesty
    • Disclosing weaknesses truthfully
  • Fairness
    • Demonstrating equality and diversity of thought
  • Authenticity
    • Alignment with company values

Competence

• Capabilities
  • Skills
    • Certifications
  • Knowledge
    • Appropriate use of industry language
  • Experience
    • Examples
• Results
  • Record
    • Past results
  • Credibility
    • Endorsements and recommendations
  • Performance

Account for biases

• Social media profiles show appearances
• Conscious or not, it’s business Tinder

Good luck to you, Ishmael, and to everyone looking to land that next marketing job.

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