Almost Timely News for 4 December 2016

Warning: this content is older than 365 days. It may be out of date and no longer relevant.

This newsletter archive is for subscribers who missed the 4 December 2016 issue due to technical difficulties. If you’re not yet a subscriber of my newsletter, you can subscribe here.

Food for Thought

In this week’s Food for Thought, a thought about how new technology invades the workplace. New technology is generational; as people become accustomed to new technologies outside the workplace, they eventually find their way into the workplace.

Generation X brought the Internet and email into the workplace.

Generation Y brought social media in.

Generation Z brought the smartphone revolution.

Look carefully at what people outside the workforce are using today. In 5-10 years, you’ll be using something like that in the workplace.

What should you be marketing with? Again, look at the list above.

Generations are comfortable with the technologies they arrived with, just as generations are comfortable with the music they listened to in their formative years. They may adapt to new workplace realities, new technologies, but they will still feel an affinity to what they know best.

This Week in Marketing

The Evolution of the Data-Driven Company

Marketing Analytics: Are You Measuring Time?

7 Snapshots of the Future Ahead

Seth’s Blog: Sort by price

The 3 Types of Content All Good ABM Strategies Need via A Sales Guy

Social Media Marketing

How to Tweet from the Command Line/Terminal

Confessions of an Instagram Influencer via Bloomberg

Media and Public Relations

What is Data-Driven PR, Part 4: Hypothesizing

Go On a Media Diet via chrisbrogan.com

Advertisement: Marketing Blue Belt

Demand better measurement from your marketing!

You work hard as a marketer to get people’s attention, capture their interest, incite desire, and compel action. Why do your metrics and analytics let you down and make your efforts seem unremarkable to your bosses?

Doesn’t your hard work deserve better?

Marketing Blue Belt will help you free the insights trapped within your data, insights that will lead to better strategies, tactics, execution, and
indisputable results.

Transform from Data Zero to Marketing Hero!

Tools, Tech, and AI

Artificial Intelligence Is Driving Huge Changes at Google, Facebook, and Microsoft via WIRED

The Non-Technical Guide to Machine Learning & Artificial Intelligence

Google’s AI translation tool seems to have invented its own secret internal language via TechCrunch

What is a blockchain, and why is it growing in popularity? via Ars Technica

Analytics, Stats, and Measurement

Tackling predictive uncertainty with Monte Carlo statistical analysis via IBM Big Data & Analytics Hub

Kevin Hillstrom: MineThatData: Triggers in Modern Cataloging

Introduction to API (Application Program Interface) for Data Science

SEO, Google, and Advertising

How to Create Expanded Text Ads [Guide + FREE Template] via WordStream

Which Page Markup + Tags Still Matter for SEO? via Whiteboard Friday via Moz

Google & Bing increase the file size limit of Sitemaps files

5 Takeaways from Earning Links in 130 Countries via Moz

Did Fake News Reveal a Winning SEO Strategy and Content Marketing Formula?

Advertisement: Build Your Data-Driven Customer Journey

What if you could put together a marketing plan, a strategy, and a budget rooted in reality that gave you the resources you need to succeed?

When you take the Build Your Data-Driven Customer Journey course, you’ll do exactly that. Step by step, we’ll look at the data you have, compare it to the model companies in your industry, and engineer a plan for the future that helps you catch up to your competitors in key marketing channels – then surpass them. You’ll walk through the construction of a data-driven customer journey and emerge with a plan in hand, the resources you’ll need to succeed, and a clear budget to achieve the goals you’ve been given.

When you enroll in my Marketing Planning course, you receive:

Three 45-minute video class sessions in HD MP4 format, enhanced to show clicks and keystrokes in the applications for true step-by-step instructions
The planning framework Excel spreadsheet so you can slot in your own numbers for an out-of-the-box strategic plan by marketing channel
A full electronic textbook detailing all the steps in PDF, MOBI, and Kindle formats so you can follow along without having to watch the video every time.

Build your data-driven 2017 marketing plan now!

Good Reads and Interesting Stuff

Many Boom-Time Startups Are Fizzling Out via Bloomberg

Biggest-Ever Coral Die-Off Reported on Australia’s Great Barrier Reef via Scientific American

Delivery drones will mean the end of ownership via Verge 2021

Intel moves away from wearables after Basis Peak failure

Fun, Games, and Entertainment

2016 Hubble Space Telescope Advent Calendar via The Atlantic

Off-Ramp via Cocktail history: You don’t want to know what your parents were drinking in 1966 via 89.3 KPCC

Flying cars are closer than you think via Verge 2021

Economics, Politics, and Society

Elon Musk: We Need Universal Income Because Robots Will Steal All the Jobs

Election 2016: We just saw what voters do when they feel screwed. Here’s the economic theory of why they do it — Quartz

Hackers are holding San Francisco’s light-rail system for ransom via The Verge

Huge Cracks In the West Antarctic Ice Sheet May Signal Its Collapse

Advertisement: Leading Innovation

Innovation.

One of the most (over)used words in business – yet one of the least understood. Without it, companies stagnate and die. Everyone talks about being innovative. Every company has innovation buried somewhere in its corporate values, mission statement, or corporate vision.

In my book, we’ll discuss how you can build success in your life. We’ll explore the innovation spectrum to benchmark where you are and where you’re going, study ways to implement and scale innovation in any industry, and create long-lasting, high-impact organizational success.

Order your copy now!