Christopher S. Penn – Marketing AI Keynote Speaker

Month: March 2012

  • Are you reinforcing your social media content?

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    Christopher S Penn
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    Are you getting the biggest bang out of your social media efforts? If you’re not reinforcing it, then I’d hazard a guess that you aren’t. What am I talking about? Reinforcement is a mechanism, a set of processes, to help increase the value, reach, and power of your social media efforts. Let’s assume that you’re…

  • Happy Pi Day

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    by

    Christopher S Penn
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    Happy Pi Day! For the socially minded, here’s Pi in 140 characters: 3.141592653589793238462643383279502884197169399375105820974944592307816406286208 998628034825342117067982148086513282306647093844609550582231 The hashtag eats 7 places: 3.141592653589793238462643383279502884197169399375105820974944592307816406286208 99862803482534211706798214808651328230664709384460955 #piday If you want to really annoy people, you can post on Facebook up to 63,206 characters in one post: 3. 14159265358979323846264338327950288419716939937510582097494459230781640628620899 86280348253421170679821480865132823066470938446095505822317253594081284811174502 84102701938521105559644622948954930381964428810975665933446128475648233786783165 27120190914564856692346034861045432664821339360726024914127372458700660631558817 48815209209628292540917153643678925903600113305305488204665213841469519415116094 33057270365759591953092186117381932611793105118548074462379962749567351885752724 89122793818301194912983367336244065664308602139494639522473719070217986094370277 05392171762931767523846748184676694051320005681271452635608277857713427577896091 73637178721468440901224953430146549585371050792279689258923542019956112129021960 86403441815981362977477130996051870721134999999837297804995105973173281609631859 50244594553469083026425223082533446850352619311881710100031378387528865875332083 81420617177669147303598253490428755468731159562863882353787593751957781857780532 17122680661300192787661119590921642019893809525720106548586327886593615338182796…

  • What do Klout scores say about purchase intent? [NEW STUDY]

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    Christopher S Penn
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    Those of you who follow closely know that I’ve been asking about putting together back issues of my newsletter as a purchaseable eBook. One of the questions in the survey was about what price, if any, you would pay for such an eBook compilation. I also asked for your Twitter handle so I could follow…

  • Top 12 iOS Apps for Sales and Marketing Professionals

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    Christopher S Penn
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    Are you a selling professional who needs to have the best toolkit available to get your job done? Do you have an iOS device (iPhone, iPad, iPod Touch) that serves a sales function? Then I’ve got a list for you of top apps you should have and be actively using. I’m going to ignore obvious…

  • Should I dust off the archives?

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    Christopher S Penn
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    I was digging through the vast collection of newsletters I’ve sent out over the past 2 years and found, amazingly, that about 25% of the information in each newsletter is durable – that is, it’s still valid up to 2 years later. What’s unfortunate is that all of the content is locked away in my…

  • The best customers search for the problem

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    Christopher S Penn
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    On Marketing Over Coffee yesterday, one of our callers, Steve Dale, was lamenting that despite his best efforts at getting nearly every aspect of inbound marketing operating, he was still seeing no results from his digital marketing efforts for his window covering business. I took a quick look at his website today just to see…

  • 5 Facebook Timeline Tips for Companies

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    Christopher S Penn
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    Facebook Timeline is becoming mandatory on March 30, 2012 for everyone, companies included. There are lots of changes, but here are 5 that should be on your short list of things to do. 1. Remember all that money you spent on Like Gating, where you have to press the Like button to see the rest…

  • How to get motivated

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    Christopher S Penn
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    The number of self-help and self-motivation guides available to people is simply staggering. Most of them do a wonderful job of getting you pumped up and energized for as long as you’re at the seminar, weekend retreat, or in the book. However, once your daily routine sets back in, that motivation can get sapped frighteningly…

  • Use Google Places data to power Google Adwords ads

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    Christopher S Penn
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    Let’s say you had a small business that had a geographic focus, like a restaurant or a martial arts school. Absolutely, there are lines of business that don’t have geographic restrictions, like selling your favorite recipes in a cookbook on Amazon or lessons via DVD, but the meat and potatoes of your business is still…

  • Soapbox: Hate, revealed

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    Christopher S Penn
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    “At last we will reveal ourselves to the Jedi. At last we will have revenge.” – Darth Maul If there is a silver lining to the river of hate flowing through our politics and our media right now, it is this: we no longer need to guess who our allies and enemies are. We no…

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