Month: February 2012
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What killed this restaurant?
Stephen Hayes asks about a local 4-star eatery going out of business, So sorry to read of the close of this 4-star restaurant. Friends and I had lunch there days before lock-up. Food was always excellent and at surprisingly reasonable prices. Big question for every business owner – “How to keep pace in a world…
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A better Follow Friday
Follow Friday is something I’ve written about before, but today I want to encourage you to level up your Follow Friday efforts by focusing on people who have done nice things for you already, people who should already be important to you. I will assume you have a Google Webmaster Tools account and have correctly…
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8 tips for a Pinterest social media resume
Last night in preparation for my USF Advanced Social Media Class, I put together an idea fairly quickly that got a lot of attention and reaction: a social media resume example for my students on Pinterest. Pinterest’s unique way of displaying content means it’s exceptionally good at conveying information visually in a very compact way.…
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Layer your marketing like a BLT
When was the last time you ate a BLT in which the lettuce, tomato, and bacon were kept on discrete portions of the bread? Chances are you’ve never had a sandwich like that, and probably never will unless you make it yourself. No, the BLT you’re accustomed to having probably looks a lot like this:…
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Social strategy for controversial industries
Mark Bevans posed this fascinating challenge to me: “Social media strategy for big tobacco firm? How should they approach, what can they try? am looking for ideas.” Before we can entertain any discussion of social strategy, we have to be honest with ourselves. It is human nature to willingly make bad choices. Alcohol, tobacco, firearms,…
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A week of bringing old content back to life
One week ago, I shared with you some ideas about how to bring old content back to life and revive long-dormant pages. I then showed through example how to revive those posts using Buffer and Twitter. For those that follow me on Twitter, the posts each day tagged with the #obg (oldie but goodie) hashtag…
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Tighten your helmet straps
The elfen rogue paced almost nervously around the stables. Hidden in the shadows, ducking from alcove to alcove, she awaited the inevitable arrival of her enemies. She constantly stared at the grasses and rocks nearby, looking for the telltale signs of someone nearby who shouldn’t be – blades of grass at unnatural angles, pebbles freshly…
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The Wisdom of Play with Stephen K. Hayes
My teacher’s teacher, An-Shu Stephen K. Hayes talks about life as a ninja and the wisdom of play at TEDxBloomington. Watch this and see what lessons you get out of it. I won’t say any more than that – watch, listen, and see what you learn.
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Push the snowball every day
Nearly every child that grew up in a cold climate knows the snowball effect. You take a little snow and roll it along the ground in more snow until you have a ball that grows beyond your ability to move it by yourself, so large does it become. One of the most powerful things you…