I often say that serendipity is a wonderful gift and a terrible strategy. Serendipity is the encouragement of spontaneity, such as running into a friend, fan, or follower at a conference and finding out there’s a business opportunity there. By its very nature, it is unreliable and unpredictable. Making serendipity part of your marketing plan
I watched a young girl in the park tonight try to ride her bike. It was clear that she was having trouble getting started, afraid to fall, afraid to get hurt. Stop, start. Stop, start. Cry a little. Worry. After about seven tries, she set resolve, bit her lip, put both feet on the pedals,
There are innumerable ways to promote your content, from email marketing to social media to even things like billboards, but many are campaign-based, requiring significant resources to implement. For the average piece of content, such as a blog post, that isn’t tied to a specific campaign, we tend to just throw it out there and
For those who weren’t able to attend, here’s what I shared at my opening keynote at Social Fresh Charlotte: Advanced Email+Social Integration View more presentations from Christopher Penn Thanks to all who said some very nice things about the talk and especially to Jason Keath for inviting me to kick off the conference.
Over the weekend, I enjoyed leveling my new hunter in World of Warcraft and learning more about the class. It’s quite a lot of fun. One of the things that occurred to me as I was leveling, however, was that hunters, like all of the other classes in World of Warcraft have the exact same
If there’s one thing the jonin (heads of ninja families) had in spades, it was the long view, the perspective that spanned more than just now or the next battle, but the next decade or two. The most successful jonin leaders made decisions that might have seemed counterintuitive or foolish in the short term but
Last night 35 people joined me for a personal webinar (no sponsor, nothing to sell) on social media job search, using social media to find your next gig. We had a good time, lots of great questions, and I look forward to those folks who participated in new gigs fairly shortly. For those who attended,
