Google Analytics nerds, rejoice! Multi-channel funnels are here and they are AMAZING. I’ve been looking in my reporting for a little while now, digging in, and it’s really something. You can now see first interaction analysis as well as what channels (email, social, etc.) helped to get your visitors to a conversion.
Guess what? To no one’s surprise, they REQUIRE you to have configured goals and goal values. Read the earlier blog post on how to get started with goals in order to get up and running quickly.
You absolutely, positively need to start poking around in MCF as soon as you have goals and goal values turned on. You’ll be blown away. Bonus: if you listened to me and set up goals and goal values in the past, your multi-channel funnel data is already waiting for you.
You might also enjoy:
- Mind Readings: What Makes A Good Conference/Event?
- Mind Readings: Most Analytics Data is Wasted
- Almost Timely News: Recipes vs. Principles in Generative AI (2024-03-03)
- You Ask, I Answer: AI Works And Copyright?
- You Ask, I Answer: Reliability of LLMs vs Other Software?
Want to read more like this from Christopher Penn? Get updates here:
Take my Generative AI for Marketers course! |
Leave a Reply