Christopher S. Penn – Marketing AI Keynote Speaker

The sale is better because the sign is bigger

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by

Christopher S Penn
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At the grocery store, a husband and wife were arguing over a $3 bag of crackers while I tried to vanish in plain sight.

Husband: Look, there’s the crackers we want. And they’re on sale, 10% off.
Wife: I have a coupon for $1 off, let’s use that instead.
Husband: You can’t use both. The 10% sale is better.
Wife: How would you know? The coupon is for a dollar. I think that’s better.
Husband: No! The sale is better!
Wife: No it isn’t! I’m pretty sure the coupon is better!
Husband: The sale is better, you stupid [expletive]!
Wife: Why?
Husband: The sale is better because the sign is bigger!

The power of marketing is such that a bigger sign can defy the laws of mathematics to the computationally challenged.

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Comments

8 responses to “The sale is better because the sign is bigger”

  1. jlbraaten Avatar
    jlbraaten

    Ah yes, Marketing, where 2.99<2.00.

    Reply
  2. jlbraaten Avatar
    jlbraaten

    Ah yes, Marketing, where 2.99<2.00.

    Reply
  3. natwarrior Avatar
    natwarrior

    When I worked retail people believed they were getting a better deal with the “We Pay the Taxes”, which were 15.56% at the time, instead of a “20% OFF Sale”. It was the idea of not paying taxes to the governement that made them feel they were getting a better deal.

    Reply
  4. Drew Kime Avatar
    Drew Kime

    Well, at least he had a reason. :-/

    Reply
  5. natwarrior Avatar
    natwarrior

    When I worked retail people believed they were getting a better deal with the “We Pay the Taxes”, which were 15.56% at the time, instead of a “20% OFF Sale”. It was the idea of not paying taxes to the governement that made them feel they were getting a better deal.

    Reply
  6. natwarrior Avatar
    natwarrior

    When I worked retail people believed they were getting a better deal with the “We Pay the Taxes”, which were 15.56% at the time, instead of a “20% OFF Sale”. It was the idea of not paying taxes to the governement that made them feel they were getting a better deal.

    Reply
  7. Drew Kime Avatar
    Drew Kime

    Well, at least he had a reason. :-/

    Reply
  8. Drew Kime Avatar
    Drew Kime

    Well, at least he had a reason. :-/

    Reply

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