Comments on: The State of B2B Social Media from MarketingProfs B2B Forum http://www.christopherspenn.com/2010/05/the-state-of-b2b-social-media-from-marketingprofs-b2b-forum/ Fri, 10 Feb 2012 02:20:00 +0000 hourly 1 By: Audio Interview with Christopher S. Penn — Subjectively Speaking http://www.christopherspenn.com/2010/05/the-state-of-b2b-social-media-from-marketingprofs-b2b-forum/#comment-5384 Audio Interview with Christopher S. Penn — Subjectively Speaking Mon, 17 May 2010 16:36:29 +0000 http://www.christopherspenn.com/?p=1693#comment-5384 [...] 0:44 – Chris responds to my question about the overarching theme of the therapy he’s been giving about e-mail and social media at the Marketing Profs B2B Forum (you can also see Chris’s take on it here). [...] [...] 0:44 – Chris responds to my question about the overarching theme of the therapy he’s been giving about e-mail and social media at the Marketing Profs B2B Forum (you can also see Chris’s take on it here). [...]

]]> By: jlbraaten http://www.christopherspenn.com/2010/05/the-state-of-b2b-social-media-from-marketingprofs-b2b-forum/#comment-5385 jlbraaten Mon, 10 May 2010 18:34:30 +0000 http://www.christopherspenn.com/?p=1693#comment-5385 That seems to agree with the other folks' impressions of MarketingProfs' B2B forum. It's nice to know that we all know what Twitter is. I wonder if we could consider the time it took to grasp the general concepts of social media as slow or fast. To me, it seems like B2B social media has been sooooo slow to get jump started. More opportunity, I guess. That seems to agree with the other folks' impressions of MarketingProfs' B2B forum. It's nice to know that we all know what Twitter is. I wonder if we could consider the time it took to grasp the general concepts of social media as slow or fast. To me, it seems like B2B social media has been sooooo slow to get jump started. More opportunity, I guess.

]]> By: jlbraaten http://www.christopherspenn.com/2010/05/the-state-of-b2b-social-media-from-marketingprofs-b2b-forum/#comment-7053 jlbraaten Mon, 10 May 2010 18:34:30 +0000 http://www.christopherspenn.com/?p=1693#comment-7053 That seems to agree with the other folks' impressions of MarketingProfs' B2B forum. It's nice to know that we all know what Twitter is. I wonder if we could consider the time it took to grasp the general concepts of social media as slow or fast. To me, it seems like B2B social media has been sooooo slow to get jump started. More opportunity, I guess. That seems to agree with the other folks' impressions of MarketingProfs' B2B forum. It's nice to know that we all know what Twitter is. I wonder if we could consider the time it took to grasp the general concepts of social media as slow or fast. To me, it seems like B2B social media has been sooooo slow to get jump started. More opportunity, I guess.

]]> By: jlbraaten http://www.christopherspenn.com/2010/05/the-state-of-b2b-social-media-from-marketingprofs-b2b-forum/#comment-5383 jlbraaten Mon, 10 May 2010 11:34:30 +0000 http://www.christopherspenn.com/?p=1693#comment-5383 That seems to agree with the other folks' impressions of MarketingProfs' B2B forum. It's nice to know that we all know what Twitter is. I wonder if we could consider the time it took to grasp the general concepts of social media as slow or fast. To me, it seems like B2B social media has been sooooo slow to get jump started. More opportunity, I guess. That seems to agree with the other folks' impressions of MarketingProfs' B2B forum. It's nice to know that we all know what Twitter is. I wonder if we could consider the time it took to grasp the general concepts of social media as slow or fast. To me, it seems like B2B social media has been sooooo slow to get jump started. More opportunity, I guess.

]]> By: Batman http://www.christopherspenn.com/2010/05/the-state-of-b2b-social-media-from-marketingprofs-b2b-forum/#comment-7054 Batman Fri, 07 May 2010 04:04:51 +0000 http://www.christopherspenn.com/?p=1693#comment-7054 My take is thus, and I have one, which is mine.... :)<br><br>As I do both B2B and B2C, I believe they've merged, especially for the social media aspects. <br><br>And I'm still waiting for the day that the word social is dropped entirely, and people realize that it's all media.... My take is thus, and I have one, which is mine…. :)

As I do both B2B and B2C, I believe they've merged, especially for the social media aspects.

And I'm still waiting for the day that the word social is dropped entirely, and people realize that it's all media….

]]> By: Batman http://www.christopherspenn.com/2010/05/the-state-of-b2b-social-media-from-marketingprofs-b2b-forum/#comment-5382 Batman Thu, 06 May 2010 21:04:51 +0000 http://www.christopherspenn.com/?p=1693#comment-5382 My take is thus, and I have one, which is mine.... :)<br><br>As I do both B2B and B2C, I believe they've merged, especially for the social media aspects. <br><br>And I'm still waiting for the day that the word social is dropped entirely, and people realize that it's all media.... My take is thus, and I have one, which is mine…. :)

As I do both B2B and B2C, I believe they've merged, especially for the social media aspects.

And I'm still waiting for the day that the word social is dropped entirely, and people realize that it's all media….

]]> By: Jamesq http://www.christopherspenn.com/2010/05/the-state-of-b2b-social-media-from-marketingprofs-b2b-forum/#comment-7055 Jamesq Thu, 06 May 2010 12:30:46 +0000 http://www.christopherspenn.com/?p=1693#comment-7055 Great Post! I think it is clear we are in this position. People are aware of Social Networks and many are setting up in these spaces because they feel they should, or somebody told them they had to be there without building any sort of strategy first. I see plenty of Facebook pages that are little more than a news stream from the main website with no engagement and no 'real' fans. <br><br>This next phase will be really interesting, when people really begin to build these networks into their toolbox. I'm sure there will be an increasing number of case studies to follow. Great Post! I think it is clear we are in this position. People are aware of Social Networks and many are setting up in these spaces because they feel they should, or somebody told them they had to be there without building any sort of strategy first. I see plenty of Facebook pages that are little more than a news stream from the main website with no engagement and no 'real' fans.

This next phase will be really interesting, when people really begin to build these networks into their toolbox. I'm sure there will be an increasing number of case studies to follow.

]]> By: grahamlubie http://www.christopherspenn.com/2010/05/the-state-of-b2b-social-media-from-marketingprofs-b2b-forum/#comment-7056 grahamlubie Thu, 06 May 2010 07:50:09 +0000 http://www.christopherspenn.com/?p=1693#comment-7056 Very good post on the evolution of social media - the toolbox analogy is especially relevant. As social media becomes more accepted and the capabilities become better understood, social media tools can be incorporated into all marketing activities. Like technology or analytics, Social Media is another tool in the integrated marketing toolkit. Very good post on the evolution of social media – the toolbox analogy is especially relevant. As social media becomes more accepted and the capabilities become better understood, social media tools can be incorporated into all marketing activities. Like technology or analytics, Social Media is another tool in the integrated marketing toolkit.

]]> By: Jamesq http://www.christopherspenn.com/2010/05/the-state-of-b2b-social-media-from-marketingprofs-b2b-forum/#comment-5381 Jamesq Thu, 06 May 2010 05:30:46 +0000 http://www.christopherspenn.com/?p=1693#comment-5381 Great Post! I think it is clear we are in this position. People are aware of Social Networks and many are setting up in these spaces because they feel they should, or somebody told them they had to be there without building any sort of strategy first. I see plenty of Facebook pages that are little more than a news stream from the main website with no engagement and no 'real' fans. <br><br>This next phase will be really interesting, when people really begin to build these networks into their toolbox. I'm sure there will be an increasing number of case studies to follow. Great Post! I think it is clear we are in this position. People are aware of Social Networks and many are setting up in these spaces because they feel they should, or somebody told them they had to be there without building any sort of strategy first. I see plenty of Facebook pages that are little more than a news stream from the main website with no engagement and no 'real' fans.

This next phase will be really interesting, when people really begin to build these networks into their toolbox. I'm sure there will be an increasing number of case studies to follow.

]]> By: grahamlubie http://www.christopherspenn.com/2010/05/the-state-of-b2b-social-media-from-marketingprofs-b2b-forum/#comment-5380 grahamlubie Thu, 06 May 2010 00:50:09 +0000 http://www.christopherspenn.com/?p=1693#comment-5380 Very good post on the evolution of social media - the toolbox analogy is especially relevant. As social media becomes more accepted and the capabilities become better understood, social media tools can be incorporated into all marketing activities. Like technology or analytics, Social Media is another tool in the integrated marketing toolkit. Very good post on the evolution of social media – the toolbox analogy is especially relevant. As social media becomes more accepted and the capabilities become better understood, social media tools can be incorporated into all marketing activities. Like technology or analytics, Social Media is another tool in the integrated marketing toolkit.

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