Comments on: The marketing pitch cookie http://www.christopherspenn.com/2010/05/the-marketing-pitch-cookie/ Wed, 08 Feb 2012 23:56:00 +0000 hourly 1 By: Thu Nguyen http://www.christopherspenn.com/2010/05/the-marketing-pitch-cookie/#comment-5436 Thu Nguyen Mon, 24 May 2010 10:46:28 +0000 http://www.christopherspenn.com/?p=1714#comment-5436 Blogging For ... Experience (in bed)<br><br>Gosh that's too awkward but it works! :) Blogging For … Experience (in bed)

Gosh that's too awkward but it works! :)

]]> By: Thu Nguyen http://www.christopherspenn.com/2010/05/the-marketing-pitch-cookie/#comment-7557 Thu Nguyen Mon, 24 May 2010 10:46:28 +0000 http://www.christopherspenn.com/?p=1714#comment-7557 Blogging For ... Experience (in bed)<br><br>Gosh that's too awkward but it works! :) Blogging For … Experience (in bed)

Gosh that's too awkward but it works! :)

]]> By: Thu Nguyen http://www.christopherspenn.com/2010/05/the-marketing-pitch-cookie/#comment-5435 Thu Nguyen Mon, 24 May 2010 03:46:28 +0000 http://www.christopherspenn.com/?p=1714#comment-5435 Blogging For ... Experience (in bed)<br><br>Gosh that's too awkward but it works! :) Blogging For … Experience (in bed)

Gosh that's too awkward but it works! :)

]]> By: jlbraaten http://www.christopherspenn.com/2010/05/the-marketing-pitch-cookie/#comment-7558 jlbraaten Fri, 21 May 2010 19:17:55 +0000 http://www.christopherspenn.com/?p=1714#comment-7558 Big Picture Web. Complex Internet Strategies in Bite-Sized Chunks. In Bed.<br><br>Hmmm... not too shabby. Big Picture Web. Complex Internet Strategies in Bite-Sized Chunks. In Bed.

Hmmm… not too shabby.

]]> By: jlbraaten http://www.christopherspenn.com/2010/05/the-marketing-pitch-cookie/#comment-5434 jlbraaten Fri, 21 May 2010 12:17:55 +0000 http://www.christopherspenn.com/?p=1714#comment-5434 Big Picture Web. Complex Internet Strategies in Bite-Sized Chunks. In Bed.<br><br>Hmmm... not too shabby. Big Picture Web. Complex Internet Strategies in Bite-Sized Chunks. In Bed.

Hmmm… not too shabby.

]]> By: Amy Garland http://www.christopherspenn.com/2010/05/the-marketing-pitch-cookie/#comment-7559 Amy Garland Thu, 20 May 2010 18:40:53 +0000 http://www.christopherspenn.com/?p=1714#comment-7559 Glad to see DJ & I are making the wheels turn in your mind, Mr. Penn! New BSF slogans?<br><br>"We deliver."<br>"Reach thousands of people with minimal effort."<br>"We make it easy, so you can be successful."<br><br>Amy Garland<br>Blue Sky Factory Glad to see DJ & I are making the wheels turn in your mind, Mr. Penn! New BSF slogans?

“We deliver.”
“Reach thousands of people with minimal effort.”
“We make it easy, so you can be successful.”

Amy Garland
Blue Sky Factory

]]> By: Jeremy Meyers http://www.christopherspenn.com/2010/05/the-marketing-pitch-cookie/#comment-7561 Jeremy Meyers Thu, 20 May 2010 18:14:42 +0000 http://www.christopherspenn.com/?p=1714#comment-7561 "It's all about you in bed" sounds like a completely different story site. “It's all about you in bed” sounds like a completely different story site.

]]> By: larrylawfer http://www.christopherspenn.com/2010/05/the-marketing-pitch-cookie/#comment-7560 larrylawfer Thu, 20 May 2010 18:05:26 +0000 http://www.christopherspenn.com/?p=1714#comment-7560 I adopted my slogan, "It's all about you" back when YourStorys struggled with clients talking about dial up modems and streaming video.<br><br>For me, my work and my passion and focus this phrase carries the same emotional impact as Nike's "just do it". Thanks for the post. Another view might say that people need the message simple. The more clear you can be about the call to action, the easier it is to follow that call. I adopted my slogan, “It's all about you” back when YourStorys struggled with clients talking about dial up modems and streaming video.

For me, my work and my passion and focus this phrase carries the same emotional impact as Nike's “just do it”. Thanks for the post. Another view might say that people need the message simple. The more clear you can be about the call to action, the easier it is to follow that call.

]]> By: Amod Munga (@phr0ggi) http://www.christopherspenn.com/2010/05/the-marketing-pitch-cookie/#comment-7562 Amod Munga (@phr0ggi) Thu, 20 May 2010 17:23:33 +0000 http://www.christopherspenn.com/?p=1714#comment-7562 "If your marketing slogan just gets confusing or makes no sense with “… in bed” appended, you’re on the right track. If, on the other hand, it’s downright funny, then your marketing copy is far too vague and unfocused."<br><br>I think "Just Do It...in bed" is pretty damned funny. Does that mean it's vague or unfocused or am I misunderstanding your post? Or maybe I should just lay off the cough syrup? “If your marketing slogan just gets confusing or makes no sense with “… in bed” appended, you’re on the right track. If, on the other hand, it’s downright funny, then your marketing copy is far too vague and unfocused.”

I think “Just Do It…in bed” is pretty damned funny. Does that mean it's vague or unfocused or am I misunderstanding your post? Or maybe I should just lay off the cough syrup?

]]> By: Jamie Favreau http://www.christopherspenn.com/2010/05/the-marketing-pitch-cookie/#comment-7563 Jamie Favreau Thu, 20 May 2010 13:19:33 +0000 http://www.christopherspenn.com/?p=1714#comment-7563 I love this... It is simple and makes it clear what you have to do. Plus, it is humorous and easy to understand. Quick and to the point! I love this… It is simple and makes it clear what you have to do. Plus, it is humorous and easy to understand. Quick and to the point!

]]>