http://www.christopherspenn.com/2010/03/how-do-you-value-brand-and-reputation/ Wed, 08 Feb 2012 23:56:00 +0000 hourly 1 http://www.christopherspenn.com/2010/03/how-do-you-value-brand-and-reputation/#comment-7718 In Full Public Disclosure, HP Recognizes Value of Reputation, Good PR :PRBreakfastClub Thu, 19 Aug 2010 04:03:46 +0000 http://www.christopherspenn.com/?p=1584#comment-7718 [...] America has a much stronger appreciation today for the value of reputation, and companies increasingly find that behaving “in the way the public expects” can be a [...] [...] America has a much stronger appreciation today for the value of reputation, and companies increasingly find that behaving “in the way the public expects” can be a [...]

]]> http://www.christopherspenn.com/2010/03/how-do-you-value-brand-and-reputation/#comment-5157 charlesneville Sat, 13 Mar 2010 14:43:48 +0000 http://www.christopherspenn.com/?p=1584#comment-5157 I think unless your domain name is a generic term type-ins are as much a measure of brand value as navigational/brand name searches - clearly something else you're doing in building and promoting your brand is working, and with people smart enough to know the difference between the location bar and the built-in search box. I think unless your domain name is a generic term type-ins are as much a measure of brand value as navigational/brand name searches – clearly something else you're doing in building and promoting your brand is working, and with people smart enough to know the difference between the location bar and the built-in search box.

]]> http://www.christopherspenn.com/2010/03/how-do-you-value-brand-and-reputation/#comment-7099 charlesneville Sat, 13 Mar 2010 14:43:48 +0000 http://www.christopherspenn.com/?p=1584#comment-7099 I think unless your domain name is a generic term type-ins are as much a measure of brand value as navigational/brand name searches - clearly something else you're doing in building and promoting your brand is working, and with people smart enough to know the difference between the location bar and the built-in search box. I think unless your domain name is a generic term type-ins are as much a measure of brand value as navigational/brand name searches – clearly something else you're doing in building and promoting your brand is working, and with people smart enough to know the difference between the location bar and the built-in search box.

]]> http://www.christopherspenn.com/2010/03/how-do-you-value-brand-and-reputation/#comment-5156 charlesneville Sat, 13 Mar 2010 06:43:48 +0000 http://www.christopherspenn.com/?p=1584#comment-5156 I think unless your domain name is a generic term type-ins are as much a measure of brand value as navigational/brand name searches - clearly something else you're doing in building and promoting your brand is working, and with people smart enough to know the difference between the location bar and the built-in search box. I think unless your domain name is a generic term type-ins are as much a measure of brand value as navigational/brand name searches – clearly something else you're doing in building and promoting your brand is working, and with people smart enough to know the difference between the location bar and the built-in search box.

]]> http://www.christopherspenn.com/2010/03/how-do-you-value-brand-and-reputation/#comment-7100 nehawasnik24 Fri, 12 Mar 2010 12:30:34 +0000 http://www.christopherspenn.com/?p=1584#comment-7100 I have thoroughly valued this read so I thank you for it....Keep writing and sharing your thoughts I am a web entrepreneur & create new opportunities for those who want to venture into web marketing and business but dont know how. I would share this information with them as well so as to help them benefit from this I have thoroughly valued this read so I thank you for it….Keep writing and sharing your thoughts I am a web entrepreneur & create new opportunities for those who want to venture into web marketing and business but dont know how. I would share this information with them as well so as to help them benefit from this

]]> http://www.christopherspenn.com/2010/03/how-do-you-value-brand-and-reputation/#comment-5155 nehawasnik24 Fri, 12 Mar 2010 04:30:34 +0000 http://www.christopherspenn.com/?p=1584#comment-5155 I have thoroughly valued this read so I thank you for it....Keep writing and sharing your thoughts I am a web entrepreneur & create new opportunities for those who want to venture into web marketing and business but dont know how. I would share this information with them as well so as to help them benefit from this I have thoroughly valued this read so I thank you for it….Keep writing and sharing your thoughts I am a web entrepreneur & create new opportunities for those who want to venture into web marketing and business but dont know how. I would share this information with them as well so as to help them benefit from this

]]> http://www.christopherspenn.com/2010/03/how-do-you-value-brand-and-reputation/#comment-7101 John Wall Thu, 11 Mar 2010 18:47:00 +0000 http://www.christopherspenn.com/?p=1584#comment-7101 The discount on the churn is a bit heavy - if they all left on Jan. 1 you'd be at 90%, assuming they are spread evenly throughout the year a 10% churn would lose 5% revenue. $16.20 is also a extremely conservative. If you are holding 90% a year you can move your horizon out a few years doubling or tripling that number. If you were a VC funded Bubble 1 company you would say that in the long run $161 is not too much to pay for a lead since you'll still make a buck. Most of them are gone now... The discount on the churn is a bit heavy – if they all left on Jan. 1 you'd be at 90%, assuming they are spread evenly throughout the year a 10% churn would lose 5% revenue. $16.20 is also a extremely conservative. If you are holding 90% a year you can move your horizon out a few years doubling or tripling that number. If you were a VC funded Bubble 1 company you would say that in the long run $161 is not too much to pay for a lead since you'll still make a buck. Most of them are gone now…

]]> http://www.christopherspenn.com/2010/03/how-do-you-value-brand-and-reputation/#comment-5154 John Wall Thu, 11 Mar 2010 10:47:00 +0000 http://www.christopherspenn.com/?p=1584#comment-5154 The discount on the churn is a bit heavy - if they all left on Jan. 1 you'd be at 90%, assuming they are spread evenly throughout the year a 10% churn would lose 5% revenue. $16.20 is also a extremely conservative. If you are holding 90% a year you can move your horizon out a few years doubling or tripling that number. If you were a VC funded Bubble 1 company you would say that in the long run $161 is not too much to pay for a lead since you'll still make a buck. Most of them are gone now... The discount on the churn is a bit heavy – if they all left on Jan. 1 you'd be at 90%, assuming they are spread evenly throughout the year a 10% churn would lose 5% revenue. $16.20 is also a extremely conservative. If you are holding 90% a year you can move your horizon out a few years doubling or tripling that number. If you were a VC funded Bubble 1 company you would say that in the long run $161 is not too much to pay for a lead since you'll still make a buck. Most of them are gone now…

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