http://www.christopherspenn.com/2010/03/cool-fun-awesome-amazing-and-other-things-youre-not/ Fri, 10 Feb 2012 02:20:00 +0000 hourly 1 http://www.christopherspenn.com/2010/03/cool-fun-awesome-amazing-and-other-things-youre-not/#comment-5229 Does your company care? Do you? | Christopher S. Penn's Awaken Your Superhero Thu, 01 Jul 2010 19:07:15 +0000 http://www.christopherspenn.com/?p=1622#comment-5229 [...] is one of those terms that falls under the same category as cool. Saying that you care is far less impactful than actually [...] [...] is one of those terms that falls under the same category as cool. Saying that you care is far less impactful than actually [...]

]]> http://www.christopherspenn.com/2010/03/cool-fun-awesome-amazing-and-other-things-youre-not/#comment-5228 5 Least Read Blog Posts in June | Email Marketing Strategy - Blue Sky Factory Blog Thu, 01 Jul 2010 17:21:51 +0000 http://www.christopherspenn.com/?p=1622#comment-5228 [...] the time. Email Marketing + Social Media = WIN. Maybe that’s not the case for our readers. As Chris Penn wrote, maybe we are not as cool, awesome, and amazing as we think we [...] [...] the time. Email Marketing + Social Media = WIN. Maybe that’s not the case for our readers. As Chris Penn wrote, maybe we are not as cool, awesome, and amazing as we think we [...]

]]> http://www.christopherspenn.com/2010/03/cool-fun-awesome-amazing-and-other-things-youre-not/#comment-5227 You Are How Others Perceive You | Social Butterfly Guy Tue, 20 Apr 2010 18:06:48 +0000 http://www.christopherspenn.com/?p=1622#comment-5227 [...] Factory’s VP of Strategy and Innovation recently penned (pun intended) a post titled, “Cool, fun, awesome, amazing, and other things you’re not.” In this article Penn discusses his pet peeve about marketers who “append the word [...] [...] Factory’s VP of Strategy and Innovation recently penned (pun intended) a post titled, “Cool, fun, awesome, amazing, and other things you’re not.” In this article Penn discusses his pet peeve about marketers who “append the word [...]

]]> http://www.christopherspenn.com/2010/03/cool-fun-awesome-amazing-and-other-things-youre-not/#comment-8505 superslots Thu, 01 Apr 2010 07:09:00 +0000 http://www.christopherspenn.com/?p=1622#comment-8505 Informative collection belongs to Doing this will accomplish three things. First, it will free your marketing department from having to try to define a product using tired old labels like cool and fun. Second, it will build ever increasing loyalty among your evangelists because they’ll get early access to everything. Third, if you listen and pay attention, your evangelists (if you give them permission to do so, and you should) will help to shoot down a horrific product launch before the general public sees it and lights you on fire. Informative collection belongs to Doing this will accomplish three things. First, it will free your marketing department from having to try to define a product using tired old labels like cool and fun. Second, it will build ever increasing loyalty among your evangelists because they’ll get early access to everything. Third, if you listen and pay attention, your evangelists (if you give them permission to do so, and you should) will help to shoot down a horrific product launch before the general public sees it and lights you on fire.

]]> http://www.christopherspenn.com/2010/03/cool-fun-awesome-amazing-and-other-things-youre-not/#comment-5230 Mike Wincek Wed, 31 Mar 2010 17:55:50 +0000 http://www.christopherspenn.com/?p=1622#comment-5230 Cool post Chris! I've used a similiar approach internally to roll out new technology that not everyone wanted. By going to those that were supportive and had a desire to use the technology, I was able to let them "sell" it to the other folks in the organization. It worked out very well. Cool post Chris! I've used a similiar approach internally to roll out new technology that not everyone wanted. By going to those that were supportive and had a desire to use the technology, I was able to let them “sell” it to the other folks in the organization. It worked out very well.

]]> http://www.christopherspenn.com/2010/03/cool-fun-awesome-amazing-and-other-things-youre-not/#comment-6995 Mike Wincek Wed, 31 Mar 2010 17:55:50 +0000 http://www.christopherspenn.com/?p=1622#comment-6995 Cool post Chris! I've used a similiar approach internally to roll out new technology that not everyone wanted. By going to those that were supportive and had a desire to use the technology, I was able to let them "sell" it to the other folks in the organization. It worked out very well. Cool post Chris! I've used a similiar approach internally to roll out new technology that not everyone wanted. By going to those that were supportive and had a desire to use the technology, I was able to let them “sell” it to the other folks in the organization. It worked out very well.

]]> http://www.christopherspenn.com/2010/03/cool-fun-awesome-amazing-and-other-things-youre-not/#comment-5226 Mike Wincek Wed, 31 Mar 2010 10:55:50 +0000 http://www.christopherspenn.com/?p=1622#comment-5226 Cool post Chris! I've used a similiar approach internally to roll out new technology that not everyone wanted. By going to those that were supportive and had a desire to use the technology, I was able to let them "sell" it to the other folks in the organization. It worked out very well. Cool post Chris! I've used a similiar approach internally to roll out new technology that not everyone wanted. By going to those that were supportive and had a desire to use the technology, I was able to let them “sell” it to the other folks in the organization. It worked out very well.

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