Comments on: What RoboCop Can Teach You About the Dangers of Social Media

By: Corey McMahon

Corey McMahon — Thu, 10 Feb 2011 22:49:00 +0000

Dead or alive.. You’re coming with me

By: John Heaney

John Heaney — Mon, 18 Jan 2010 21:45:06 +0000

Want proof that your story imparts actual value? The Significant Objects Project (http://significantobjects.com/about/ ) bought dozens of knickknacks from garage sales for just a few dollars each then posted each item on eBay with an accompanying creative story. The items that they purchased for $128.74 sold for $3612.51. The single biggest factor behind this nearly 30x increase in value: the story behind each object. Stories are memorable, engaging and emotionally compelling. Use them.

By: John Heaney

John Heaney — Mon, 18 Jan 2010 21:45:06 +0000

By: John Heaney

John Heaney — Mon, 18 Jan 2010 13:45:06 +0000

By: Ivan Walsh

Ivan Walsh — Thu, 14 Jan 2010 08:15:35 +0000

Chris, Robocop is the product of a studio. When the 1st was made, there was only 1 cook and a small team. When it got successful, everyone wanted to get in, i.e. there are too many cooks in the kitchen and they’re all fighting for space.

Committees designing elephants etc

If you have the good fortune to have sole control over your Social Media strategy, you're in luck!

The challenge is when you do start to get successful (however you want to define it) others will be over, trying to get involved.

Remember Al Gore talking about how he invented the internet?

My advice is to learn how to protect your turf and have contingencies in place when ‘false friends’ arrive on the doorstep.

Ivan
Beijing

By: Ivan Walsh

Ivan Walsh — Thu, 14 Jan 2010 00:15:35 +0000

By: Stuart Foster

Stuart Foster — Mon, 11 Jan 2010 02:41:56 +0000

Wow. I saw this title and thought…ridiculous.

Then I read it. Saw the salient points and came away more a Chris Penn fan then ever.

Kudos. So damn right.

By: stanphelps

stanphelps — Sun, 10 Jan 2010 20:12:24 +0000

Sage advice as usual Chris. It's not about the TOOLS, nor is it about YOU. It's about your prospects customers and what makes them tick.
And guess what . . . your prospects are 'just not that into you'. It's a pain in the 'you know what' to switch. People as a rule don't know what they like . . . they like what they know.
Instead of looking for the next whiz bang shiny new tool, pay attention to your greatest marketing resource that's standing right in front of your face. I'm talking about your customer. It takes 5 to 10 times the amount of $ to acquire a new customer than it does to keep a current one. That means your lowest hanging fruit and biggest bang for your buck is in customer retention. If you are not maximizing this, then you are creating a revolving door.
What if you decided to focus the majority of your marketing on current customers? A bottom up approach. Imagine if you went above and beyond surprise and delight your customers. Truly exceed expectations and gave your customers something to post, tweet and blog about. That would be a true paradigm shift.
Do you agree or is this too simplistic?
Stan
@9inchmarketing
#PurpleGoldfishProject

By: Stuart Foster

Stuart Foster — Sun, 10 Jan 2010 18:41:56 +0000

Wow. I saw this title and thought…ridiculous.

Then I read it. Saw the salient points and came away more a Chris Penn fan then ever.

Kudos. So damn right.