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	<title>Comments on: What casino gambling should teach you about online marketing</title>
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	<link>http://www.christopherspenn.com/2009/11/16/what-casino-gambling-should-teach-you-about-online-marketing/</link>
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		<title>By: John Richards</title>
		<link>http://www.christopherspenn.com/2009/11/16/what-casino-gambling-should-teach-you-about-online-marketing/comment-page-1/#comment-5508</link>
		<dc:creator>John Richards</dc:creator>
		<pubDate>Sat, 21 Nov 2009 01:52:06 +0000</pubDate>
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		<description>People always will have the mentality to buy and purchase something.  Buying things makes people feel good and most people need something at sometime, therefore click ads will always generate profits.  The 80/20 rule applies as most do not click on ads, but that is OK.</description>
		<content:encoded><![CDATA[<p>People always will have the mentality to buy and purchase something.  Buying things makes people feel good and most people need something at sometime, therefore click ads will always generate profits.  The 80/20 rule applies as most do not click on ads, but that is OK.</p>
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		<title>By: sheldonnesdale</title>
		<link>http://www.christopherspenn.com/2009/11/16/what-casino-gambling-should-teach-you-about-online-marketing/comment-page-1/#comment-5501</link>
		<dc:creator>sheldonnesdale</dc:creator>
		<pubDate>Tue, 17 Nov 2009 16:09:18 +0000</pubDate>
		<guid isPermaLink="false">http://www.christopherspenn.com/2009/11/16/what-casino-gambling-should-teach-you-about-online-marketing/#comment-5501</guid>
		<description>Nice analogy Chris.</description>
		<content:encoded><![CDATA[<p>Nice analogy Chris.</p>
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		<title>By: acerlilly</title>
		<link>http://www.christopherspenn.com/2009/11/16/what-casino-gambling-should-teach-you-about-online-marketing/comment-page-1/#comment-5500</link>
		<dc:creator>acerlilly</dc:creator>
		<pubDate>Mon, 16 Nov 2009 15:39:49 +0000</pubDate>
		<guid isPermaLink="false">http://www.christopherspenn.com/2009/11/16/what-casino-gambling-should-teach-you-about-online-marketing/#comment-5500</guid>
		<description>Wal-Mart separates one from his money creating nearly an opposite environment from the casinos, a very harsh uncomfortable environment at that.  They use glaring lights and annoying music, no intimacy with the high white ceilings, and absolutely no where to sit down. You must keep on the move and notice all the shelves and products on them in the time you are there.   They sell necessities at low prices, and entice you to buy absolute junk at huge profits for the house.  They target exactly the person who overspends on junk. &lt;p&gt;&lt;br&gt;&lt;br&gt;I&#039;ve been to the Casinos and watched thousands of dollars cross the table from player to dealer. I don&#039;t gamble either, so there are certain types of people the casino experience won&#039;t work on. Besides addicts don&#039;t change their addiction and their pleasures. Casinos are focused perfectly on gambling addicts.  It&#039;s not for alkies, or druggies, or for shopaholics....casinos are designed for gamblers to get their high.&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>Wal-Mart separates one from his money creating nearly an opposite environment from the casinos, a very harsh uncomfortable environment at that.  They use glaring lights and annoying music, no intimacy with the high white ceilings, and absolutely no where to sit down. You must keep on the move and notice all the shelves and products on them in the time you are there.   They sell necessities at low prices, and entice you to buy absolute junk at huge profits for the house.  They target exactly the person who overspends on junk.
<p>I&#39;ve been to the Casinos and watched thousands of dollars cross the table from player to dealer. I don&#39;t gamble either, so there are certain types of people the casino experience won&#39;t work on. Besides addicts don&#39;t change their addiction and their pleasures. Casinos are focused perfectly on gambling addicts.  It&#39;s not for alkies, or druggies, or for shopaholics&#8230;.casinos are designed for gamblers to get their high.</p>
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		<title>By: whitneyhoffman</title>
		<link>http://www.christopherspenn.com/2009/11/16/what-casino-gambling-should-teach-you-about-online-marketing/comment-page-1/#comment-5499</link>
		<dc:creator>whitneyhoffman</dc:creator>
		<pubDate>Mon, 16 Nov 2009 10:42:18 +0000</pubDate>
		<guid isPermaLink="false">http://www.christopherspenn.com/2009/11/16/what-casino-gambling-should-teach-you-about-online-marketing/#comment-5499</guid>
		<description>I was thinking about this yesterday, dealing with change in the laundry, of all things.  I noticed when we had a  Tweetup at Dover Downs, a slot parlor in Southern Delaware, that the real money has been taken out of the equation all together, replaced by &quot;play cards&quot; just like you find at newer arcades like Dave &amp; Busters.  Divorcing the play from real money separates people from their money faster than ever and I am sure they have done studies about this.  But I wonder if the thrill of winning is also slightly more hollow, when there&#039;s no longer the flood of coins on any particular win coming into the tray.  The metrics for measuring success and failure, winning and losing become ever more distant and ephemeral when they become just numbers.  &lt;br&gt;&lt;br&gt;And I think this says a lot about consumer debt as well.  When you use the magic credit or debit card, the transaction of cold hard cash is easier and it&#039;s easier to mistake the money spent and become overdrawn, where the bank racks up fees like the casino against you.  This is why when my child saved up all of his money to buy himself an ipod, we took him down to the store and he paid for it with his own cash.  He exchanged the money for the item, and his sense of ownership, of working hard for something, and taking care of it in turn is much greater than ever before.&lt;br&gt;When we exchange money for things, it&#039;s certainly convenient and safe to do it with plastic, but sometimes, the metric of cold hard cash teaches lessons about saving, restraint, control, and value unlike anything else.&lt;br&gt;&lt;br&gt;  As a business person, I try to keep this in mind as I speak to clients, so they understand exactly what they are paying for, and how they can value it for themselves.  Because I am not trying to manipulate people to spending more than they thought, but to exchange money for actual knowledge and value to build their business, and they need to see the worth, now and as they move forward.</description>
		<content:encoded><![CDATA[<p>I was thinking about this yesterday, dealing with change in the laundry, of all things.  I noticed when we had a  Tweetup at Dover Downs, a slot parlor in Southern Delaware, that the real money has been taken out of the equation all together, replaced by &#8220;play cards&#8221; just like you find at newer arcades like Dave &#038; Busters.  Divorcing the play from real money separates people from their money faster than ever and I am sure they have done studies about this.  But I wonder if the thrill of winning is also slightly more hollow, when there&#39;s no longer the flood of coins on any particular win coming into the tray.  The metrics for measuring success and failure, winning and losing become ever more distant and ephemeral when they become just numbers.  </p>
<p>And I think this says a lot about consumer debt as well.  When you use the magic credit or debit card, the transaction of cold hard cash is easier and it&#39;s easier to mistake the money spent and become overdrawn, where the bank racks up fees like the casino against you.  This is why when my child saved up all of his money to buy himself an ipod, we took him down to the store and he paid for it with his own cash.  He exchanged the money for the item, and his sense of ownership, of working hard for something, and taking care of it in turn is much greater than ever before.<br />When we exchange money for things, it&#39;s certainly convenient and safe to do it with plastic, but sometimes, the metric of cold hard cash teaches lessons about saving, restraint, control, and value unlike anything else.</p>
<p>  As a business person, I try to keep this in mind as I speak to clients, so they understand exactly what they are paying for, and how they can value it for themselves.  Because I am not trying to manipulate people to spending more than they thought, but to exchange money for actual knowledge and value to build their business, and they need to see the worth, now and as they move forward.</p>
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