http://www.christopherspenn.com/2009/09/do-you-have-any-idea-what-youre-marketing/ Wed, 08 Feb 2012 23:56:00 +0000 hourly 1 http://www.christopherspenn.com/2009/09/do-you-have-any-idea-what-youre-marketing/#comment-4477 Stefano Maggi Wed, 16 Sep 2009 11:22:04 +0000 http://www.christopherspenn.com/2009/09/15/do-you-have-any-idea-what-youre-marketing/#comment-4477 Nice reflection, Christofer.<br>I agree with you: marketers must know their product deeply, not only from a communication point of view, they must live it, experience it, to translate their experience in their professional efforts.<br>I would like to give you another point to think about: if marketers think about their activity as something which is part of a product and not just a feature plugged on top of it, don't you think it can change how they approach and know the product?<br>This is what, for instance, Zappos has done for support: nothing separate, but part of the product. Nice reflection, Christofer.
I agree with you: marketers must know their product deeply, not only from a communication point of view, they must live it, experience it, to translate their experience in their professional efforts.
I would like to give you another point to think about: if marketers think about their activity as something which is part of a product and not just a feature plugged on top of it, don't you think it can change how they approach and know the product?
This is what, for instance, Zappos has done for support: nothing separate, but part of the product.

]]> http://www.christopherspenn.com/2009/09/do-you-have-any-idea-what-youre-marketing/#comment-7676 Stefano Maggi Wed, 16 Sep 2009 11:22:04 +0000 http://www.christopherspenn.com/2009/09/15/do-you-have-any-idea-what-youre-marketing/#comment-7676 Nice reflection, Christofer.<br>I agree with you: marketers must know their product deeply, not only from a communication point of view, they must live it, experience it, to translate their experience in their professional efforts.<br>I would like to give you another point to think about: if marketers think about their activity as something which is part of a product and not just a feature plugged on top of it, don't you think it can change how they approach and know the product?<br>This is what, for instance, Zappos has done for support: nothing separate, but part of the product. Nice reflection, Christofer.
I agree with you: marketers must know their product deeply, not only from a communication point of view, they must live it, experience it, to translate their experience in their professional efforts.
I would like to give you another point to think about: if marketers think about their activity as something which is part of a product and not just a feature plugged on top of it, don't you think it can change how they approach and know the product?
This is what, for instance, Zappos has done for support: nothing separate, but part of the product.

]]> http://www.christopherspenn.com/2009/09/do-you-have-any-idea-what-youre-marketing/#comment-4476 Stefano Maggi Wed, 16 Sep 2009 04:22:04 +0000 http://www.christopherspenn.com/2009/09/15/do-you-have-any-idea-what-youre-marketing/#comment-4476 Nice reflection, Christofer.<br>I agree with you: marketers must know their product deeply, not only from a communication point of view, they must live it, experience it, to translate their experience in their professional efforts.<br>I would like to give you another point to think about: if marketers think about their activity as something which is part of a product and not just a feature plugged on top of it, don't you think it can change how they approach and know the product?<br>This is what, for instance, Zappos has done for support: nothing separate, but part of the product. Nice reflection, Christofer.
I agree with you: marketers must know their product deeply, not only from a communication point of view, they must live it, experience it, to translate their experience in their professional efforts.
I would like to give you another point to think about: if marketers think about their activity as something which is part of a product and not just a feature plugged on top of it, don't you think it can change how they approach and know the product?
This is what, for instance, Zappos has done for support: nothing separate, but part of the product.

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