Comments on: A Thoroughly Read Review of Trust Agents

By: David Meerman Scott

David Meerman Scott — Wed, 19 Aug 2009 09:03:10 +0000

Very thoughtful review. You've identified an issue I face with my own books. The people who hear about them know a lot of the stuff in the book already. And the people who should read it probably aren't listening to podcasts like Marketing Over Coffee so they never hear about it. Interesting stuff.

By: Christopher S. Penn

Christopher S. Penn — Wed, 19 Aug 2009 07:01:15 +0000

Read the entire thing. I was sent an advance copy.

By: Daryl Tay

Daryl Tay — Wed, 19 Aug 2009 04:50:01 +0000

I wanted to say

a) I'm definitely picking this up

b) I enjoyed the Dilbert reference

By: Allyn

Allyn — Wed, 19 Aug 2009 01:05:56 +0000

Umm, did you read it, or just write this diatribe (good use of word and sentence structure BTW) as a funny?
thanks,
AL

By: beckymccray

beckymccray — Wed, 19 Aug 2009 00:51:17 +0000

And this is why I ordered two copies. I'm giving them both away at upcoming events where I'll be outside the usual crowd. I'll be looking for the people who most need to read it, and putting it in their hands.

Me, I'm holding out for the audio book for my personal copy.

By: Peter Mis

Peter Mis — Tue, 18 Aug 2009 10:16:20 +0000

Chris,

How true: "The people who need Trust Agents the most are the least likely to read it."

It seems like that is the case for so many important messages that need to get out. But the message still needs to get out. Not a big fan of military metaphors, but those of us enlisted in the Army of Trust must spread these lessons one-to-one, door-to-door, living by example and exposing those to this and similar messages. Especially to the pointy haired boss.

It would be far easier to say "screw 'em", but that type of indifference creates a whole other batch of problems. But wisdom brings with it a certain responsibility including striving for betterment of the world we live in.

Let's spread the word!

Appreciate your posts...glad you're sharing your gift with the world!

Peter

By: startabuzz

startabuzz — Tue, 18 Aug 2009 10:11:26 +0000

I always imagined that, were I to see anyone beaten in the head with a granite-bound book, the resulting mess would look a lot more like guacamole. And when I say “always”, I mean in the thirty seconds since I read the 2nd paragraph of your review.

But I digress. I think that, many times, even those people who're engaged in communities of trust or those who're “in the know” (and I can think of SEVERAL examples) should be reminded about how to behave; how to interact with others. For this reason, getting involved in the discussion about Trust Agents — and about trust, in general — is important for all of us. Not just because we like Chris & Julien and want to see them succeed, but because it's important not to get mired in our own self-importance and stagnate. So whether the meat of the matter makes you say, “DUH” or not, if it makes you think consciously about how you're dealing with others, then it's an effective book, a totally worthwhile purchase, and probably not something that you'll ever need to employ as a bludgeon.

By: nwjerseyliz

nwjerseyliz — Tue, 18 Aug 2009 09:59:29 +0000

Sometimes I buy books just to support my friends who've spent a year writing them!