Comments on: 5 tips for dominating local http://www.christopherspenn.com/2009/07/5-tips-for-dominating-local/ Wed, 08 Feb 2012 23:56:00 +0000 hourly 1 By: Mark Dyck http://www.christopherspenn.com/2009/07/5-tips-for-dominating-local/#comment-4211 Mark Dyck Thu, 06 Aug 2009 01:16:54 +0000 http://www.christopherspenn.com/2009/07/27/5-tips-for-dominating-local/#comment-4211 Thanks for the clarification -- I appreciate it. Thanks for the clarification — I appreciate it.

]]> By: Mark Dyck http://www.christopherspenn.com/2009/07/5-tips-for-dominating-local/#comment-6082 Mark Dyck Thu, 06 Aug 2009 01:16:54 +0000 http://www.christopherspenn.com/2009/07/27/5-tips-for-dominating-local/#comment-6082 Thanks for the clarification -- I appreciate it. Thanks for the clarification — I appreciate it.

]]> By: Christopher S. Penn http://www.christopherspenn.com/2009/07/5-tips-for-dominating-local/#comment-4210 Christopher S. Penn Thu, 06 Aug 2009 00:14:32 +0000 http://www.christopherspenn.com/2009/07/27/5-tips-for-dominating-local/#comment-4210 I would buy Omaha Bakery in this case and make it a microsite, a shortened version of your existing site with a sell and some links to your site. I would buy Omaha Bakery in this case and make it a microsite, a shortened version of your existing site with a sell and some links to your site.

]]> By: Christopher S. Penn http://www.christopherspenn.com/2009/07/5-tips-for-dominating-local/#comment-6081 Christopher S. Penn Thu, 06 Aug 2009 00:14:32 +0000 http://www.christopherspenn.com/2009/07/27/5-tips-for-dominating-local/#comment-6081 I would buy Omaha Bakery in this case and make it a microsite, a shortened version of your existing site with a sell and some links to your site. I would buy Omaha Bakery in this case and make it a microsite, a shortened version of your existing site with a sell and some links to your site.

]]> By: Mark Dyck http://www.christopherspenn.com/2009/07/5-tips-for-dominating-local/#comment-4209 Mark Dyck Wed, 05 Aug 2009 23:18:02 +0000 http://www.christopherspenn.com/2009/07/27/5-tips-for-dominating-local/#comment-4209 Hey Chris -- hope this isn't too late for a quick reply. I've got a question about your first point. Are you suggesting changing the company and website name to the local name, or just redirecting to the main site?<br><br>ie. My company is called "Wheatstone Bakery" and I'm in, say, Omaha. I already own <a href="http://wheatstonebakery.com" rel="nofollow">wheatstonebakery.com</a> Should I buy <a href="http://omahabakery.com" rel="nofollow">omahabakery.com</a> and redirect? Or rename my website? Or rename my company and website? Hey Chris — hope this isn't too late for a quick reply. I've got a question about your first point. Are you suggesting changing the company and website name to the local name, or just redirecting to the main site?

ie. My company is called “Wheatstone Bakery” and I'm in, say, Omaha. I already own wheatstonebakery.com Should I buy omahabakery.com and redirect? Or rename my website? Or rename my company and website?

]]> By: Mark Dyck http://www.christopherspenn.com/2009/07/5-tips-for-dominating-local/#comment-6080 Mark Dyck Wed, 05 Aug 2009 23:18:02 +0000 http://www.christopherspenn.com/2009/07/27/5-tips-for-dominating-local/#comment-6080 Hey Chris -- hope this isn't too late for a quick reply. I've got a question about your first point. Are you suggesting changing the company and website name to the local name, or just redirecting to the main site?<br><br>ie. My company is called "Wheatstone Bakery" and I'm in, say, Omaha. I already own <a href="http://wheatstonebakery.com" rel="nofollow">wheatstonebakery.com</a> Should I buy <a href="http://omahabakery.com" rel="nofollow">omahabakery.com</a> and redirect? Or rename my website? Or rename my company and website? Hey Chris — hope this isn't too late for a quick reply. I've got a question about your first point. Are you suggesting changing the company and website name to the local name, or just redirecting to the main site?

ie. My company is called “Wheatstone Bakery” and I'm in, say, Omaha. I already own wheatstonebakery.com Should I buy omahabakery.com and redirect? Or rename my website? Or rename my company and website?

]]> By: madbaker http://www.christopherspenn.com/2009/07/5-tips-for-dominating-local/#comment-4208 madbaker Wed, 05 Aug 2009 18:16:54 +0000 http://www.christopherspenn.com/2009/07/27/5-tips-for-dominating-local/#comment-4208 Thanks for the clarification -- I appreciate it. Thanks for the clarification — I appreciate it.

]]> By: Christopher S. Penn http://www.christopherspenn.com/2009/07/5-tips-for-dominating-local/#comment-4207 Christopher S. Penn Wed, 05 Aug 2009 17:14:32 +0000 http://www.christopherspenn.com/2009/07/27/5-tips-for-dominating-local/#comment-4207 I would buy Omaha Bakery in this case and make it a microsite, a shortened version of your existing site with a sell and some links to your site. I would buy Omaha Bakery in this case and make it a microsite, a shortened version of your existing site with a sell and some links to your site.

]]> By: madbaker http://www.christopherspenn.com/2009/07/5-tips-for-dominating-local/#comment-4206 madbaker Wed, 05 Aug 2009 16:18:02 +0000 http://www.christopherspenn.com/2009/07/27/5-tips-for-dominating-local/#comment-4206 Hey Chris -- hope this isn't too late for a quick reply. I've got a question about your first point. Are you suggesting changing the company and website name to the local name, or just redirecting to the main site?<br><br>ie. My company is called "Wheatstone Bakery" and I'm in, say, Omaha. I already own <a href="http://wheatstonebakery.com" rel="nofollow">wheatstonebakery.com</a> Should I buy <a href="http://omahabakery.com" rel="nofollow">omahabakery.com</a> and redirect? Or rename my website? Or rename my company and website? Hey Chris — hope this isn't too late for a quick reply. I've got a question about your first point. Are you suggesting changing the company and website name to the local name, or just redirecting to the main site?

ie. My company is called “Wheatstone Bakery” and I'm in, say, Omaha. I already own wheatstonebakery.com Should I buy omahabakery.com and redirect? Or rename my website? Or rename my company and website?

]]> By: charlesneville http://www.christopherspenn.com/2009/07/5-tips-for-dominating-local/#comment-6083 charlesneville Thu, 30 Jul 2009 14:37:42 +0000 http://www.christopherspenn.com/2009/07/27/5-tips-for-dominating-local/#comment-6083 Something worth considering, especially in economically turbulent times, is buying up expired domains previously owned by competitors that have gone out of business - if you can get there before the link farm people do.<br><br>Up to you whether you 301 redirect it to your homepage (maybe worthwhile if there's some Google Juice left in the domain), or just put up a page explaining that XYZ Co has ceased trading but you're happy to fulfil the customer demand, then link through to your own site. Fact is that there will be links out there to that site for years to come - people don't often check their links are still valid - and someone might as well get the clicks. <br><br>A domain name that brings you one click a day pays for itself vs PPC traffic pretty quickly. Put analytics on the domain to see where the traffic is coming from and contact the webmasters of the larger contributors to get them to link directly to your own site instead. Something worth considering, especially in economically turbulent times, is buying up expired domains previously owned by competitors that have gone out of business – if you can get there before the link farm people do.

Up to you whether you 301 redirect it to your homepage (maybe worthwhile if there's some Google Juice left in the domain), or just put up a page explaining that XYZ Co has ceased trading but you're happy to fulfil the customer demand, then link through to your own site. Fact is that there will be links out there to that site for years to come – people don't often check their links are still valid – and someone might as well get the clicks.

A domain name that brings you one click a day pays for itself vs PPC traffic pretty quickly. Put analytics on the domain to see where the traffic is coming from and contact the webmasters of the larger contributors to get them to link directly to your own site instead.

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