Comments on: The Passion Funnel http://www.christopherspenn.com/2009/07/18/the-passion-funnel/ Fri, 30 Jul 2010 00:22:36 -0700 hourly 1 http://wordpress.org/?v=abc By: Bill Hanifin http://www.christopherspenn.com/2009/07/18/the-passion-funnel/comment-page-1/#comment-5090 Bill Hanifin Sun, 19 Jul 2009 14:51:32 +0000 http://www.christopherspenn.com/2009/07/18/the-passion-funnel/#comment-5090 Chris, your precise outline of how to generate value through social media channels is accurate and wise, in that it encourages people to set objectives before starting out. If we know what our goal is, we will know what to insert into that slot and use it in our measurement dashboard.<br><br>It also makes me more convinced that, the more I understand social media, the more I am convinced that they represent another set of communications tools but otherwise are planned and rationalized just like we have been doing for years with email, direct mail, etc. Good planning and solid measurement always leads to better results. Chris, your precise outline of how to generate value through social media channels is accurate and wise, in that it encourages people to set objectives before starting out. If we know what our goal is, we will know what to insert into that slot and use it in our measurement dashboard.

It also makes me more convinced that, the more I understand social media, the more I am convinced that they represent another set of communications tools but otherwise are planned and rationalized just like we have been doing for years with email, direct mail, etc. Good planning and solid measurement always leads to better results.

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